Good Company

Good Company is a Tel Aviv-based venture capital fund and venture studio founded in 2020. Operating publicly as Good Company VC, it invests in early-stage companies and works alongside entrepreneurs to build new businesses. Its activities combine pre-seed and seed financing with hands-on support for startup creation, product-market fit and growth.

The firm focuses on businesses whose commercial success is directly connected to a positive social or environmental outcome. It describes this investment approach as a Single Bottom Line: greater profit should produce greater impact. This principle guides its work across climate and energy, digital health and longevity, education, circular economy, sustainable supply chains, agriculture, mobility and the future of work.

From industry problems to new ventures

Good Company’s venture-building approach starts with specific problems faced by established industries. Through its platform, The Movement, the firm works with multinational corporate partners to identify operational needs and opportunities. It then co-creates or invests in startups developing solutions to those gaps, connecting early-stage business building with potential enterprise applications.

Its thematic innovation missions bring corporations and selected startups together around defined industry challenges. Alongside capital, the studio provides operational guidance, go-to-market support, talent sourcing and mentorship. Support can extend from refining product-market fit to deploying enterprise pilots and developing multinational distribution.

Supporting founders and the wider ecosystem

Good Company combines its investment and venture-building work with access to corporate relationships, an investor syndicate and a global advisory network. A centralized talent board supports recruitment across its portfolio, while ecosystem matchmaking helps connect Israeli entrepreneurs with international corporations and follow-on investors.

The firm operates internationally through these partnerships from its Tel Aviv base. Its portfolio companies remain independent businesses; their products, teams and overseas offices are distinct from Good Company’s own venture studio operations.