Goliath

Goliath is a Birmingham-based visual-production studio focused on high-end commercial retouching, CGI, digital finishing, animation and colour grading. It operates as a specialist creative division of Matrix Graphics Limited, supporting brand teams, advertising agencies and commercial photographers in the UK and internationally.

The studio combines creative and technical image making across campaigns, product imagery and multi-channel marketing assets. Its work spans the refinement of photographed material, technical compositing, image clean-up, adaptation and final delivery, alongside photorealistic 3D modelling, texturing, lighting and rendering. Goliath also creates motion graphics and 2D/3D video animation, with colour grading integrated into its moving-image work.

Commercial imaging and production

Goliath’s practice is tailored to sectors where visual accuracy and polished presentation are central to the product or campaign. Its portfolio encompasses automotive imagery, consumer packaged goods, fashion and swimwear, luxury watches and jewellery, interiors and architectural roomsets, and industrial equipment.

The studio can take raw shoots, CAD assets and preliminary renders through compositing, grading and asset preparation. This end-to-end approach supports both individual hero visuals and coordinated sets of campaign material for different formats and channels.

Creative heritage

Goliath and Matrix describe more than 30 years of commercial imaging craft. The wider Matrix business was incorporated in 1990, and its directors Mark Wheeler and Mark Harknett completed a management buyout in 2022. Within that organisation, Goliath continues as the dedicated imaging and retouching division.

Its services bring together specialist retouchers, CG artists, animators and colourists to deliver commercial visual production with a combination of detailed finishing, 3D visualisation and motion capability.