FreeAnimal

FreeAnimal is a global creative agency and production studio focused on video game marketing, interactive entertainment and pop culture. Its work combines audience research, campaign strategy and production, helping publishers and entertainment brands develop launch campaigns, trailers and ongoing content for their communities.

The agency brings together capabilities spanning creative strategy, brand positioning, live-action production, in-engine gameplay capture, custom animation and CG/VFX. Its production services extend through editing, sound design, music curation, color grading, localization adaptation and final delivery. Campaign work includes brand identity, key art, packaging, digital assets, social content and launch event creative, with adaptations for different channels and platforms.

Campaigns built around players

FreeAnimal's approach emphasizes player insights, competitive intelligence and fan culture. These inform how a game is positioned, how its story is introduced and how creative work develops across a campaign. Alongside major launches, the agency supports live-service games through seasonal campaigns and recurring content drops. Its markets encompass console, PC and mobile games, from independent releases to major franchises, as well as television, streaming entertainment and consumer brands.

From gnet to a global agency

The business traces its roots to gnet, founded in Los Angeles in 2001. The studio built a portfolio of game trailers, integrated campaigns, live-action productions and entertainment marketing before joining Keywords Studios in November 2020.

On September 9, 2026, Keywords combined gnet with ICHI, KWM, Maverick, TrailerFarm, Big Farmer and Fire Without Smoke under the FreeAnimal name. The consolidation brought creative, strategic and production teams into a unified agency with operations across North America and the United Kingdom.

Its heritage includes marketing work for franchises such as Call of Duty, Fallout and Gears of War, alongside campaigns for Netflix series. The combined agency connects that established entertainment marketing experience with broader production resources, supporting projects from initial audience understanding and creative development through finished campaign assets and continuing audience engagement.