Glow Production

Glow Production is an independent Malaysian animation and visual effects studio specializing in game cinematics, trailers and character animation. Founded in 2011 and based in Petaling Jaya, the company works with international game developers and entertainment publishers on pre-rendered films, real-time cutscenes and cinematic co-development for AAA and mobile games.

Its production services span the development of an initial visual concept through final compositing. Storyboarding, concept art and key art support character, creature, prop and environment design, followed by modeling, look development, rigging and pre-visualization. Production capabilities include performance capture, character animation, cloth and hair simulation, effects, lighting and rendering. This breadth allows the studio to contribute individual production disciplines or deliver an entire cinematic trailer.

Cinematics and game production

Glow Production develops both pre-rendered cinematics and sequences designed to run within game engines. Its real-time work includes layout, animation, hair and cloth simulation, effects and lighting, with integration into Unreal Engine, Unity and proprietary engines. Co-development services extend to in-game camera setups, dialogue sequences, cinematic scenes, asset optimization and animatics, connecting cinematic production with the requirements of an interactive project.

Performance capture forms another part of the studio's offering. Services include talent casting, stunt coordination, body and facial capture, hand capture, 3D scanning and virtual camera operation. The team also fabricates custom props, including weapons and vehicles, to support capture sessions.

The studio's portfolio includes cinematic trailer work and co-development for Baldur's Gate 3, alongside projects for AFK Journey, Goddess of Victory: NIKKE, Identity V, SMITE, Paladins and Rogue Company. Its collaborations include Larian Studios, Tencent, NetEase, Shift Up / Level Infinite, Lilith Games and Hi-Rez Studios. Beyond commissioned game work, its production history includes the original CGI and VFX short film The Last Tree. The company's capabilities also serve commercial advertising and wider digital entertainment.