GLOW
- Open roles
- 0
- Founded
- 1999
- Employees
- 51-200
- Offices
- 1
About GLOW
GLOW is an independent creative, digital marketing and social media agency founded in 1999 and headquartered in New York City. Its work connects entertainment properties and consumer brands with audiences through campaigns, content and community engagement. Originally focused on web design and rich-media advertising, the agency has expanded into entertainment marketing, social campaigns, creator partnerships and cultural storytelling.
The agency brings together creative direction, motion design, copywriting, digital strategy and community management. Its campaigns combine brand storytelling with audience listening and fan participation, supporting television networks, film studios, streaming services and other businesses seeking sustained engagement around their properties and products.
Creative campaigns and audience engagement
GLOW develops creative concepts, key art, video and motion graphics for campaigns spanning social platforms, interactive experiences and out-of-home media. Its social work includes campaign planning, community management and responses to cultural events. Influencer services cover discovery, vetting, campaign management and compliance, while digital strategy includes creative asset management and sentiment analysis.
Its portfolio includes social strategy and fan engagement for American Dad!, digital promotion for Peacock’s Paris 2024 Olympic Games coverage, and creative executions for the NBA’s Tip Off 2024 campaign. Consumer brand work includes Jägermeister’s 90th birthday celebration and a satirical video series for I Can't Believe It's Not Butter. These projects illustrate a practice that spans entertainment launches, live events and ongoing brand communication.
Specialized practices
Alongside its entertainment and consumer work, GLOW operates GLOW Health, an internal practice serving healthcare and pharmaceutical clients through branding, disease education, healthcare provider engagement and medical media. Its Filament division develops applied artificial intelligence workflows and production tools for agency clients.
The agency serves entertainment and streaming media, sports, consumer packaged goods, gaming and healthcare. Across these markets, its work combines creative production with campaign strategy, distribution and audience engagement, extending from individual promotional assets to coordinated campaigns across multiple channels.
More about GLOW
Founders and leadership
GLOW was co-founded by Pete Levin and Ted Kacandes. The report identifies Howie Kleinberg as President, Mike Molnar as Managing Partner, Nicole Florit as Chief Financial Officer, Emily Sireno as Head of Creative, Maggie Walsh as Head of Strategy and Sarah Papsin as Head of Account Services.
Operating model and milestones
The agency operates a hybrid model with staff in New York and distributed locations. Its Los Angeles presence consists of senior creatives and strategists supporting West Coast entertainment clients; the report does not establish separate physical premises there. GLOW established its dedicated in-house social group in 2011.
Technology and recognition
Filament was developed internally to test, refine and deploy AI-assisted workflows, including real-time intelligence briefings and generative concepting. The agency has also combined AWS Comprehend with Slack API integrations for sentiment analysis.
GLOW has received multiple Shorty Awards. Its interactive Facebook Live campaign for America's Next Top Model received a Gold Shorty Award. Its GLOW Health respiratory campaign for Covis Pharma was shortlisted for the MM+M and Apex Awards.
Notable credits
12 creditsOffices
Where GLOW is based
- 333 Hudson Street, Suite 304, New York, NY 10013New York, United States
New York Headquarters
HeadquartersAbout this office
Overall headquarters housing executive leadership, creative direction, social media strategy, production design and administration. GLOW's internal Filament division also operates from these premises.
Open roles
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