Gloria FX

Gloria FX was a Ukrainian-American visual effects and digital post-production studio founded in 2008 in Dnipro, Ukraine, by Anatolii (Tomash) Kuzmytskyi and Sergii Mashevskyi. Its work spanned music videos, commercials, television and feature films, with an international reputation built around effects for music videos. The company has dissolved and ceased unified business operations.

The studio began by producing 3D graphics, motion design and visual effects for regional television advertising and music videos. By 2010, its founders had shifted their commercial focus toward Western European and North American clients. This international expansion developed further in 2014, when Maksym Chyzhevskyy, known professionally as Max Colt, joined as a partner and executive producer and established the company’s Los Angeles presence.

Production capabilities

Gloria FX combined visual effects production with animation, compositing and finishing. Its animation and CGI work included character modeling, digital environments, object dynamics and particle simulations. Compositing capabilities covered green-screen keying, matchmoving, camera tracking, rotoscoping and image clean-up, supporting both effects-heavy sequences and more subtle alterations to filmed material.

Beauty and cosmetic work formed another part of its offering, including facial enhancements, digital de-aging and skin and body modifications. The studio also provided editing and color correction, alongside immersive-media services such as 360-degree video stitching and post-production effects for virtual reality.

International work

The company served artists, record labels, directors, advertising agencies and entertainment productions. Its portfolio included work for Coldplay, Skrillex and Diplo, Kendrick Lamar, SZA, FKA Twigs and other international performers. Music videos were a particularly prominent part of its output, alongside commercial projects and broader screen production work.

Across its operating history, Gloria FX completed more than 1,000 commercial and music video projects. Its development connected a Ukrainian production base with an American client-facing operation, enabling the studio to participate extensively in the international music video post-production market.