Gimmick VFX
- Open roles
- 0
- Founded
- 2002
- Employees
- 1-10
- Offices
- 1
About Gimmick VFX
Gimmick VFX is a boutique visual effects, 3D animation and motion graphics studio based in Copenhagen, Denmark. Founded in 2002, it works across commercial advertising, broadcast television, episodic entertainment and short- and long-format productions. Its portfolio spans international brand campaigns, Danish broadcaster projects and films for public-interest organizations.
The studio provides an integrated production and post-production offering that combines computer graphics with live-action production services and finishing. Its capabilities include 3D modelling, CGI and character animation, motion graphics, title design, digital compositing and VFX supervision. Colour grading, digital intermediate and commercial video finishing extend its work through the final stages of post-production.
Advertising and brand films
Gimmick's commercial portfolio includes LEGO Duplo's Daily Commute, produced with Our LEGO Agency, and LEGO's Beijing Olympics spots. Other projects include American Express's Homecoming and Next Stop, Becks' Mr. Tomorrow, Velux's Active, Volvo's XC90 and Nivea's My Everything. Work for Gardena's Smart System and Wacom's Cintiq Companion further reflects its involvement in product-focused advertising.
These projects sit alongside campaigns for Scandinavian and international advertisers, with the studio contributing animation, visual effects and finishing services. Its combination of digital production and live-action support serves agencies, brands and production partners working across different visual formats.
Broadcast and public-interest work
For broadcast and entertainment, Gimmick has delivered visual effects and promotional finishing for DR and TV2. Its credits include the Eurovision Song Contest 2014 Semi-Final 2 Intro, seasonal promotional packages for Danish editions of X-Factor, and DR's dramatic production Angst.
The studio also works on public-service and nonprofit communications. Examples include Choice for the Danish Road Safety Council, Hjerner redder hjerner for TrygFonden and Anne-Sophie for Médecins Sans Frontières. Together, these projects demonstrate a practice extending from commercial product imagery and television promotion to narrative and public-interest filmmaking.
More about Gimmick VFX
Leadership
- Ulla Keto is Studio Manager and registered Managing Director, a position she has held since June 30, 2017.
- The reported board comprises Jo-Ann Mitzi Svenstrup, Lars Hyldahl Sørensen and Ulla Keto.
Production approach
- The studio uses a core specialist team supplemented by freelance talent according to project scope.
- Its reported adoption of artificial intelligence tools supports rapid ideation and specialized visual effects execution.
- The report describes its senior creative and technical supervisory team as having more than fifty years of combined industry experience.
Historical milestones
- A studio restructuring and website/branding relaunch took place in 2014.
- Gimmick co-founded GADGET FILM PRODUCTION ApS in October 2009 and divested its interest in January 2012.
Notable credits
17 creditsOffices
Where Gimmick VFX is based
- Amaliegade 16, Bygning C, 3. sal, DK-1256 København K, DenmarkCopenhagen, Denmark
Copenhagen office
HeadquartersCompany headquarters and sole active studio facility.
Open roles
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