Gimmick Studio

Gimmick Studio is a Montreal-based motion design, animation, illustration, and visual-effects studio producing commercial and broadcast work for agencies, brands, and entertainment clients. Established in 2016, the independent Canadian company was founded by François Dulac and Benoît Fortier and works from a single creative production studio in Montreal.

The studio combines a deliberately energetic, punk-influenced visual sensibility with cross-medium production. Its work frequently brings together 2D cel animation, 3D CGI modelling, mixed-media collage, custom character illustration, kinetic typography, and compositing within the same campaign. This approach supports expressive visual storytelling that moves between graphic design, animation, and finishing rather than treating them as separate disciplines.

Capabilities

Gimmick Studio provides creative direction, concept and styleframe design, 2D and 3D animation, illustration, visual effects, compositing, editing, and post-production finishing. Its production work spans full commercial-animation lifecycles, from early concepts through final delivery, alongside editorial and campaign-finishing assignments.

The studio serves advertising and creative agencies, television and broadcast networks, entertainment and streaming businesses, video-game and interactive clients, consumer brands, automotive companies, and financial-services and technology organisations. It works both as an agency production partner and directly with brands.

Selected work

Its portfolio includes animation, illustration, and design for Owens Corning's Build With Pink campaign; broadcast identity packaging for Cartoon Network's Redraw Your World; animated social work for Meta; and motion-typography and mixed-media projects for Porsche. Additional documented projects include work for Heinz, Johnnie Walker, Discord, Spotify, DoorDash, Coors Light, Jack Link's, Ford, Unity, Chase, and WSIB.

Gimmick Studio's public work reflects a preference for bold type, character-led illustration, layered materials, and high-energy movement, applied across brand campaigns, identity systems, social content, and commercial films.