Gilmore Media

Gilmore Media is the creative production arm of Gilmore Group, a multidisciplinary design, architecture and brand consultancy based in New York. The division develops branded content for television, the web, retail environments and digital out-of-home displays. Its work connects moving-image production with the physical environments in which audiences encounter a brand.

The studio brings together creative directors, producers, cinematographers, animators and visual effects artists. Its capabilities span live-action commercial production, cinematography, creative direction, motion design, 2D and 3D animation, and post-production. Brand storytelling and content strategy support the development of campaigns across broadcast, digital and in-store channels.

Content across screens and environments

Gilmore Media produces material for formats ranging from instructional videos and promotional campaigns to large-format digital spectacles. Its commercial portfolio includes Covergirl’s “Superbowl 2014,” Aveeno’s “I Love Summer,” Colgate’s “Swish for a Wish” and Belvita’s “Breakfast Biscuits.” Other work includes Beauty.com instructional videos, Duke Energy regional campaigns and event content for Johnson & Johnson brands.

The division also creates content for digital signage and in-store video networks. Alongside production, its reported services include content scheduling, advertiser and playlist management, and integration of real-time analytics for display systems. This combination connects the creation of visual material with the ongoing management of the screens carrying it.

An integrated production division

Established within the group’s business dating to 2003, Gilmore Media was assembled to pair custom media production with large-scale physical brand environments. Its operating model brings creative production into the wider consultancy’s design and branding work. The division serves advertising, retail, consumer goods, financial services, energy, transportation and personal-care markets, with projects spanning individual commercial campaigns and content for continuing display networks.