GFactory

GFactory is a French art outsourcing and digital production studio based in Lyon. Established in 2011 by experienced video game artists, it produces 2D and 3D visual assets for game developers, entertainment companies and advertising clients. Its work spans AAA, AA and independent games, with production covering PC, consoles, mobile and virtual reality.

The studio acts as an external development partner on assignments ranging from individual assets to complete character, environment and visual effects pipelines. Its portfolio encompasses stylized, semi-realistic and photorealistic art, allowing its teams to work across different visual directions and production requirements.

From concepts to game-ready assets

Concept development covers characters, creatures, environments, props, weapons and vehicles. GFactory also creates key art, promotional posters, trading cards and box covers, supporting both production and marketing needs.

Its real-time 3D services include hard-surface and organic modeling, high-definition digital sculpting, texturing, physically based shaders, modular environments and hair creation. Character production extends into rigging, skinning and gameplay animation, while environment work includes scene assembly and lighting. These capabilities support assets through multiple stages of a game's art production process.

The studio works with Unreal Engine 4 and Unreal Engine 5, providing engine integration, shader development and performance optimization alongside asset creation. Its real-time visual effects work includes stylized and photorealistic treatments for magic, environmental effects, explosions and fluids. Digital sculpting also supports 3D printing and rapid visual prototyping.

Work beyond games

GFactory's production extends into advertising, animated television and short-film visual effects. Its commercial work includes visual assets for agencies and consumer brands, while its entertainment experience includes contributions to animated series. This broader activity complements its principal focus on outsourced game art.

The business began as an artist collective seeking creative flexibility and direct collaboration with developers, before incorporating as a French simplified joint-stock company in 2015. It remains an independent studio, combining its Lyon production base with an international network of specialist collaborators.