General Population
- Open roles
- 0
- Founded
- 2016
- Employees
- 1-10
- Offices
- 1
About General Population
General Population is an independent film production company and creative studio based in Los Angeles. Also known as GenPop and operating as General Population Originals, it develops original cinema alongside commercial, motion design and experiential projects. Director Ben Conrad launched the company in January 2016 after his tenure as a co-founder of creative agency Logan.
The studio works across narrative features, documentaries, television, branded content and title sequences. Its capabilities include development, production, executive producing, film financing and packaging, combining a focus on independent filmmaking with work for entertainment companies and advertisers. Its slate spans comedy-drama, experimental narrative filmmaking, biographical documentary and music documentary, rather than a single genre or format.
Independent cinema
General Population co-produced Sydney Freeland’s Netflix feature Deidra & Laney Rob a Train with Storefront Pictures. The film premiered at Sundance in 2017. The studio subsequently executive produced Josephine Decker’s Madeline’s Madeline and Sara Colangelo’s The Kindergarten Teacher, both released in 2018, followed by the hybrid biographical documentary Framing John DeLorean and Brandon Vedder’s music documentary Strange Negotiations in 2019.
Its more recent work includes Tenzin Phuntsog’s Tibetan American feature Next Life, executive produced by Ben Conrad and Carlos Reygadas. The film premiered internationally at FIDMarseille in 2025 and screened in the 2026 New Directors/New Films programme presented by Film at Lincoln Center and the Museum of Modern Art.
Commercial and screen work
Alongside its film slate, GenPop has produced title design, concert visuals and branded experiences. Its work includes the main titles for Sony Pictures’ Venom, the opening sequence for Amazon’s legal drama Goliath, and screen content for Beyoncé’s Formation World Tour. Its commercial and experiential projects also include SoFi’s The Most Epic Student Loan Graduation campaign.
These projects reflect a practice that moves between longer-form storytelling and concentrated visual work, bringing live-action production, creative direction and motion design into projects for cinema, television, live performance and brands.
More about General Population
Leadership and operating model
- The report identifies Ben Conrad as owner and director, and Nick Moceri as Head of Film & Television and executive producer.
- The studio operates with a boutique core production and creative leadership team, working with project-based crews and directorial talent.
Earlier collaborations
Before GenPop launched, Conrad and Moceri's collaborative history included A Girl Walks Home Alone at Night (2014) and TransFatty Lives (2015). These are individual career milestones preceding the studio's establishment.
Film support
Los Angeles Business Journal coverage records GenPop's collaboration with Public House on a finishing fund for Sundance hopefuls.
Notable credits
10 creditsOffices
Where General Population is based
- Los Angeles, California, United States
Los Angeles office
HeadquartersOverall headquarters and primary operating base. A public street address is not established.
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