Gener8

Gener8 is a British consumer data technology company founded in 2017 by Sam Jones. Its products help people control their digital information and receive rewards when they choose to share it. The company combines consumer browsing and data-management tools with enterprise intelligence services, connecting consented consumer activity with research into online behaviour, commerce and artificial intelligence.

Consumer tools and rewards

Gener8’s consumer ecosystem includes a Chromium-based desktop browser, browser extensions and mobile applications for iOS and Android. Its browsing products offer two main approaches: Privacy Mode, which blocks advertising, tracking cookies and trackers, and Rewards Mode, which allows users to opt into sharing pseudonymized browsing activity and other consumer signals.

Participating users earn Gener8 Points that can be redeemed through the company’s marketplace. Available rewards include electronics, retailer gift cards, subscription discounts, exclusive offers and charitable donations. The mobile data wallet lets users connect information streams such as browsing activity, location, electronic receipts and Google data, bringing several sources of personal data into one consumer-facing platform.

The mobile offering also includes Safari extension support, Android app-activity metering and automated email receipt parsing. These features extend the platform beyond desktop browsing, supporting participation across devices and different types of everyday digital activity.

Enterprise consumer intelligence

The company commercializes de-identified, aggregated consumer behaviour data through Gener8 Labs, its enterprise division. Its consented, metered panel datasets serve technology businesses, AI laboratories, advertising companies, financial firms and investment researchers. This enterprise activity helps fund the consumer reward model.

Gener8 Labs studies how people interact with conversational AI systems, including ChatGPT, Gemini, Claude and Copilot. Its analysis covers brand citations, search visibility, generative engine optimization and journeys from AI prompts to online purchases. By connecting conversational activity with subsequent browsing and commerce signals, the platform supports research into how AI influences consumer discovery and purchasing decisions.

Gener8 operates as a unified technology company with a presence in the United Kingdom and United States.