GiG Software PLC

GiG Software PLC is a Malta-headquartered B2B technology provider supplying software infrastructure for online casinos, sports betting and social sweepstakes gaming. Commercially known as GiG and Gaming Innovation Group, it develops platforms that combine player account management, wagering systems, data analytics and automated player engagement. Its customers include operators launching digital businesses and established gaming companies expanding their online services.

Platforms and delivery

The company's modular software supports player verification, payment workflows, bonus management, sportsbook trading and risk management. Operators can combine these capabilities with real-time analytics and rules-based automation to manage their services and player journeys. Its sweepstakes platform extends this offering into the US social casino market.

GiG provides turnkey and white-label deployments alongside managed services covering technical operations, platform compliance, fraud prevention and risk management. Its development services include bespoke front-end design, UI/UX and mobile-first experiences. Content aggregation and payment integrations connect operators with game suppliers and payment service providers, allowing the underlying platform to support a wider customer-facing offering.

The business serves regulated casino and sports betting markets across Europe and the Americas, with additional international coverage. Its technology supports online and omnichannel operations, including projects connecting land-based gaming businesses with digital platforms. Regulatory compliance and multi-jurisdictional deployment are central parts of its offering.

Business development

The business traces its origins to Gaming Innovation Group's founding in 2012. The acquisition of Sportnco in 2022 expanded its sportsbook technology and engineering capabilities. A subsequent corporate separation, completed in September–October 2024, established GiG Software as an independent Maltese public company focused on platform and sportsbook technology.

The separation left the affiliate publishing and media business with Gentoo Media, while GiG Software retained the GiG brand, software products and commercial contracts. Its current operating footprint combines a headquarters in Malta with engineering and technology hubs in France and Spain. The company is publicly listed in Stockholm.