FunPlus

FunPlus is a global video game developer and publisher headquartered in Zug, Switzerland. Its work spans free-to-play mobile strategy games, RPG and puzzle titles, cross-platform development, and original entertainment properties. Alongside game production, the company provides publishing, localization, live operations, community management, and marketing support for releases across international markets.

Founded in 2010, the business began developing social web games, including Family Farm and Royal Story, before expanding into mobile gaming with Family Farm Seaside. It adopted the FunPlus name in 2012. The divestment of its DianDian Interactive social web games division during 2014–2016 marked a shift toward midcore mobile strategy development and publishing.

Games and publishing

Through its internal KingsGroup studio, FunPlus developed a strategy portfolio that includes King of Avalon, Guns of Glory, and State of Survival. These games helped establish mobile 4X strategy as a central part of its business. More recent releases include Sea of Conquest: Pirate War and Tiles Survive!, extending its portfolio across different settings and gameplay formats.

FunPlus also works with licensed entertainment properties. Its releases include DC: Dark Legion, developed through a partnership involving DC and Warner Bros., and Foundation: Galactic Frontier, created in collaboration with Skydance. Its publishing capabilities encompass distribution, localization, player communities, and continuing game operations rather than ending at launch.

Expanding across platforms

The company has broadened its development activities beyond mobile strategy into PC and console games, cinematic production, and transmedia storytelling. This includes investment in original intellectual property and development teams working across game and narrative formats. Its wider capabilities include engineering, creative production, playable advertising, user acquisition, and studio incubation.

FunPlus established its global corporate headquarters in Switzerland in 2020. Its current operations combine development and technology teams in China with European publishing, creative, and intellectual-property activities. This international operating structure supports both its established mobile portfolio and its expansion into cross-platform interactive entertainment.