FUN Union
- Open roles
- 0
- Founded
- 2017
- Employees
- 1-10
- Offices
- 0
About FUN Union
FUN Union was a Hong Kong-based children's entertainment business specializing in international distribution, brand development, licensing and co-production financing. Launched in February 2017, it brought together Riki Group and Asian investment partners associated with Food Union Management and Meridian Capital to develop international markets for preschool and children's animation.
Its work centered on taking established animated properties beyond the Commonwealth of Independent States. The company combined television and digital distribution with localization, English-language dubbing, consumer-product licensing and commercial brand development. Its activities connected animated programming with broadcasters, streaming platforms, educational digital services and merchandise partners across Greater China and other international markets.
Distribution and brand development
FUN Union represented BabyRiki, KikoRiki and the STEM-focused PinCode internationally. Its responsibilities included distribution and brand management for BabyRiki, international distribution and English dub localization for KikoRiki, and international distribution for PinCode. These were commercial and localization roles within a catalog originating with Riki Group.
Mainland China became a significant market for the business. FUN Union distributed programming through Tencent Video, iQiyi and Youku and secured placements for KikoRiki and PinCode on CCTV Kids. Its wider distribution relationships included ITV in the United Kingdom, Kabillion in the United States, Discovery Kids in the Middle East and North Africa, PlayKids in North America, POPS Worldwide in Vietnam and Oosso in South Korea.
Co-production and later history
The company also participated in developing new programming. It served as a co-producer and financing partner on Krash and Hehe, also known as Panda and Krash, alongside CCTV Animation and Riki Group.
FUN Union subsequently wound down its distribution activities. In October 2024, Animotion Media Group assumed worldwide rights outside the CIS to KikoRiki, BabyRiki and PinCode, succeeding FUN Union's historical international licensing role.
More about FUN Union
Historical leadership
- Christine Brendle served as CEO from 2017 to 2019.
- Diana Yurinova was appointed CEO in April 2019, having previously served as Riki Group's VP of International Business Development and Distribution. Her remit brought international marketing, co-productions and licensing together; the report dates her tenure through 2020.
- Zijing Wu is identified as China Director, without a dated tenure or confirmation of a current role.
Production collaboration
The July 2017 agreement with CCTV Animation and Riki Group covered a 52-episode 3D CGI series combining Chinese and Russian cultural themes. This provided a concrete co-financing and production framework for FUN Union's cross-market development work.
Historical audience reach
The report records more than 475 million digital views for BabyRiki across Chinese streaming services during FUN Union's distribution activity. This is a historical audience milestone rather than a current viewing total.
Notable credits
4 creditsOffices
Current and former locations of FUN Union
- Level 37, 41 Heung Yip Road, Wong Chuk Hang, Southern District, Hong KongHong Kong Island, Hong Kong
Hong Kong office
Former headquartersHistorical headquarters and registered corporate office, co-located with Food Union Management / Meridian Capital.
- Beijing, China
Beijing office
Former officeHistorical branch office handling Mainland China government relations, CCTV co-productions and digital-platform distribution.
- Guangzhou, Guangdong Province, China
Guangzhou office
Former officeHistorical branch office handling regional licensing, brand partnerships and consumer merchandise development.
Open roles
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