Fullscreen

Fullscreen was a digital media studio and multi-channel network built around YouTube creators, social video and branded entertainment. Founded in January 2011 by former YouTube executive George Strompolos, it helped creators develop audiences, optimize channels, monetize their work and connect with commercial sponsors. Its activities combined creator representation, digital production, rights administration and technology for understanding video performance.

The business served both individual creators and companies managing their presence on online video platforms. Its network offered audience development consulting, content protection, sponsorship opportunities and analytics. For advertisers, Fullscreen developed influencer campaigns and branded content, connecting marketing programmes with creators and their audiences. Its entertainment activities also extended into live touring, fan merchandise and original programming.

Expansion into entertainment

Fullscreen expanded through acquisitions spanning online entertainment, social creative work, artist engagement and influencer marketing software. Otter Media acquired a controlling stake in 2014, and the company adopted the Fullscreen Media name in 2015 as its activities broadened beyond network management.

In April 2016, Fullscreen launched a subscription streaming service featuring original digital programming. This extended its business from supporting creators and advertisers into distributing entertainment directly to paying viewers. Its production catalogue encompassed scripted comedy, drama, talk shows and a feature film. The subscription service was discontinued in January 2018, while the wider creator network and commercial business continued.

Corporate transition

AT&T acquired full ownership of Otter Media in August 2018, bringing Fullscreen under WarnerMedia. The following year, Machinima's gaming partners were folded into Fullscreen's creator network. WarnerMedia restructuring in November 2020 brought extensive layoffs, followed by the end of standalone operations when the Fullscreen Creator Network ceased operating on October 31, 2021.

The remaining branded content and monetization capabilities were absorbed into WarnerMedia Ad Sales, subsequently Warner Bros. Discovery Ad Sales. Fullscreen therefore represents a historical creator network and production business whose surviving commercial activities continued within its corporate group's advertising operations.