Fuel New Media
- Open roles
- 0
- Founded
- 2009
- Employees
- 11-50
- Offices
- 1
About Fuel New Media
Fuel New Media is an independent digital media, marketing communication and animation production agency based in Munich, Germany. Its work combines creative strategy, digital brand storytelling, CGI and interactive experiences with live brand entertainment. The agency develops campaigns and productions for advertising, consumer brands, toy and entertainment businesses, and television and streaming audiences.
The business began operating in 2008 or 2009 and formally registered as a German limited liability company in January 2013. Its production scope spans digital campaigns, animated branded entertainment, interactive shopping experiences and arena events, bringing together creative conception, design, production and technical implementation.
Creative and production capabilities
Fuel New Media's services extend from brand consulting, concept development, screenwriting and storyboarding through character design, visual identity and art direction. Production capabilities include 3D character animation, CGI, live-action filming and interactive asset creation. Its post-production work encompasses compositing, editing, visual effects, sound design and format mastering.
The agency also develops websites and digital interfaces, integrates content management systems, implements interactive video and provides campaign analytics. Virtual reality applications and live event staging form part of its broader offering.
Branded entertainment and live experiences
A longstanding creative relationship with the LEGO Group is central to the agency's portfolio. Its work includes The LEGO News Show, an episodic CGI web series featuring animated minifigure presenters, alongside campaigns such as LEGO for MEN, the LEGO Easter Campaign and XMas Shoppable Video. These productions demonstrate applications of character animation, product storytelling and interactive video mechanics across different campaign formats.
The agency's live entertainment work includes the LEGO Arena Show, produced in cooperation with the LEGO Group, ProSiebenSat.1 Media SE and Joyn. The Munich event brought together an arena audience of 7,000 and entertainment and sports personalities. It also featured a Guinness World Record for the largest LEGO football, built from 255,300 bricks and measuring 5.07 metres in diameter.
More about Fuel New Media
Founders and leadership
The agency was co-founded by Markus Baumung, Paul Schlichter, Zoltan Bernwalder and Martin Bauer.
As of the October 2026 research, Martin Bauer is Managing Director and Executive Creative Director. Tony Bergmann, formerly Account Director, became a statutory Managing Director on December 30, 2025. Markus Baumung stepped down from the statutory directorship that day and continues as Managing Owner.
Paul Schlichter is Co-Owner and Design Lead, Zoltan Bernwalder is Co-Owner and Tech Lead, and Christine Seim is Senior Art Director.
Notable credits
5 creditsOffices
Where Fuel New Media is based
- Tulbeckstraße 8, 80339 MünchenMunich, Bavaria, Germany
Munich office
HeadquartersThe company's headquarters and only operational studio, in Munich's Westend district.
Open roles
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