Friends Electric
- Open roles
- 0
- Founded
- 2017
- Employees
- 11-50
- Offices
- 1
About Friends Electric
Friends Electric was a director-led animation, mixed-media and live-action production studio and creative consultancy launched by Electric Theatre Collective in January 2017. It combined a roster of independent directors, animators and design collectives with its parent’s visual-effects and post-production infrastructure, working across commercial advertising, music, entertainment and experiential media.
Established with operations in London and Los Angeles, the company offered creative development and production across different visual techniques. Its capabilities included 2D and 3D character animation, motion graphics, stop-motion, live action and look development. Alongside commercial films, its work extended to music videos, title sequences, concert visuals and immersive content. Director representation and management formed part of its model, connecting individual creative approaches with production resources for commissioned projects.
Selected work
Friends Electric’s production credits included Great Western Railway’s Five and The Missing Jewels and Five and The Jetpack, created with Woodblock and Partizan, with visual effects by Electric Theatre Collective. Its animation work also included Freddie Mercury’s Love Me Like There’s No Tomorrow, directed by Esteban Bravo and Beth David and produced with Woodblock.
Other projects included Cadbury’s Worldwide Hide, directed by Ewan Jones Morris, and Finlandia’s Midnight Sun, directed by Pete Candeland. The studio also worked on launch campaigns for Freeview and Virgin Media and concert visuals for Biffy Clyro. These projects reflected its combination of director representation, animation production and access to specialist post-production capabilities.
Later history
The company’s operating structure changed as its leadership moved on between 2021 and 2023. In September 2022, Electric Theatre Collective launched Electric Studios to centralize design, animation and motion-design production, absorbing the pipeline previously associated with Friends Electric. Following further executive departures, Friends Electric ceased operating as a standalone production banner. Its website subsequently went offline in late 2023.
More about Friends Electric
Historical leadership
- Co-founder and Executive Producer Alex Webster led the London operation at launch. He moved to Framestore and subsequently Pixomondo in 2021.
- Belinda Blacklock led the Los Angeles operation and joined Modern Magic as Vice President of Animation in June 2023.
- Barney Richard joined as Executive Producer in London in July 2019 to expand the European roster.
Creative roster
The represented roster included Pete Candeland, Polynoid, Woodblock and Lucas Zanotto. Later additions included Greg Barth, stop-motion director Chris Ullens, Andy Baker and the collective Future Power Station. This brought independent directors and creative collectives into the company’s production model.
Notable credits
9 creditsOffices
Current and former locations of Friends Electric
- Los Angeles, California, United States
Los Angeles office
- London, England, United Kingdom
London office
Former officeOpened 2017
About this office
Historical company headquarters, co-located with Electric Theatre Collective. The report identifies premises at 102 Cavell Street and 13–14 Margaret Street without establishing separate concurrent offices or relocation dates.
- 1735 Berkeley Street, Santa Monica, CA 90404Santa Monica, California, United States
Santa Monica office
Former officeOpened 2017
Historical Los Angeles-area US branch, led by Belinda Blacklock and co-located with Electric Theatre Collective’s Santa Monica studio.
Open roles
Find your next role at Friends Electric
No open roles right now
Check back for new opportunities at Friends Electric.