FreshPlanet

FreshPlanet is a New York City game developer specializing in socially connected music and pop-culture trivia. Founded in 2009, the studio develops interactive entertainment built around music recognition, discovery and competition. Its work spans mobile devices, social platforms, consoles and voice-controlled experiences, with the SongPop franchise at the center of its catalog.

The original SongPop, released in May 2012, introduced head-to-head music trivia in which players recognize songs across different genres, eras and curated playlists. The game reached more than 100 million players and established the foundation for a series of related games and multiplayer formats. Its emphasis on familiar music and competition between friends became a defining feature of FreshPlanet's output.

An evolving music-game franchise

SongPop 2, released in July 2015 and subsequently renamed SongPop Classic, expanded the format with single-player Practice Mode, the mascot Melody and asynchronous party tournaments. Its licensed catalog grew to encompass more than 100,000 tracks, supporting a wide range of musical interests.

The studio introduced SongPop 3 in March 2021, later titled SongPop. This installment added real-time one-on-one competition, player teams and integration with Spotify and Apple Music. SongPop Party followed on Apple Arcade in April 2021, then reached Nintendo Switch and Xbox in September 2022, bringing the franchise to local and online party multiplayer for up to eight players. FreshPlanet also explored live-streamed trivia through SongPop Live and voice-controlled play through SongPop for Alexa.

Development and ongoing operation

FreshPlanet's capabilities include game design, cross-platform engineering, monetization and live operations. Its broader catalog includes movie trivia, pop-culture quizzes and casual social games alongside its music-focused releases.

Gameloft acquired FreshPlanet in December 2018. The studio continues to operate as a distinct creative business within the group, maintaining its New York development presence while drawing on Gameloft's publishing, legal and operational infrastructure.