Framework Studio

Framework Studio is a Los Angeles entertainment creative agency, commercial production house and post-production company. Founded in 2004, it develops marketing content for theatrical films, streaming series, television networks and consumer brands. Its work connects entertainment properties with commercial partners through campaign strategy, live-action production, brand integrations and finished promotional content.

The studio grew from broadcast design, motion graphics and Electronic Press Kit production into a business covering the creative and production stages of entertainment marketing. Its capabilities span concept development, brand positioning and scripts for talent, followed by commercial shoots, behind-the-scenes capture, editorial, visual effects, color grading and audio finishing. Content day shoots and international productions form part of that offering, alongside social and digital campaigns adapted for different platforms.

Entertainment and brand partnerships

A central part of Framework’s work is bringing film and television campaigns together with consumer products, sports broadcasters and athletic organizations. Supported projects include the Despicable Me 4 campaign featuring Nikola Jokić, a Beetlejuice Beetlejuice integration with Secret, and an Old Spice promotion tied to Dungeons & Dragons: Honor Among Thieves. Its portfolio also includes promotional production for Red Notice, marketing content for The Bear, and theatrical and sports integrations for Wicked: For Good.

These assignments combine custom creative development with production and post-production, allowing a campaign’s entertainment property, participating brand and featured talent to be brought together in a single piece of content. Framework also produces digital marketing and talent material for film releases, including Barbie, Asteroid City, Mission: Impossible – Dead Reckoning and Dune: Part Two.

Experiential production

Framework expanded its experiential capabilities through its December 2022 merger with Core Creative Labs. The integration brought together creative production with projection mapping, holographic staging and event hardware and software systems. The resulting offering includes immersive activations, virtual production and interactive broadcasts, with supported event work encompassing Netflix TUDUM and DC FanDome.