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Frame 48

Animation

Rendered With Love

Open roles
0
Founded
2016
Employees
11-50
Offices
1

About Frame 48

Frame 48 is an independent boutique studio specializing in 3D motion design, product visualization, animation and post-production. Founded in 2016 and based in Culver City, California, it creates commercial films and digital imagery for brands across technology, consumer electronics, cycling, sports equipment, fashion and entertainment.

The studio’s work centers on turning physical products into photoreal digital assets. Starting with CAD drawings, engineering data or physical samples, its artists build CG models that support a coordinated range of campaign materials. These digital doubles provide a common foundation for product storytelling across film, still imagery and interactive commerce.

Product campaigns across formats

Frame 48 develops hero films that introduce products through animation, cinematography and narrative. Alongside these campaign films, it produces digital asset libraries, high-resolution catalog imagery, product turnarounds and interactive hover assets. Its social and out-of-home work includes vertical motion edits, digital display banners, billboards and transit imagery.

This approach connects a campaign’s central creative idea with the practical assets needed for different channels. A product model can support both a detailed e-commerce view and a larger cinematic treatment, allowing the studio to extend a visual direction across a launch’s varied deliverables.

Animation and finishing

The studio handles projects end-to-end in-house, bringing together previs, animation, effects simulation, compositing, editorial and color grading. Sound work includes bespoke sound design, custom scores, music composition and final audio mastering. Its capabilities combine product-focused CGI with broader visual effects and music-video production.

Its portfolio includes the Lenovo Yoga Pro 9i “Yoga Bunny” campaign, Sonos Ace launch content and Xbox Series X hardware animations. Work for Shimano encompasses product asset libraries and launch films across multiple cycling groupsets. Music-video projects include visual effects for Muse’s You Make Me Feel Like It's Halloween, Melanie Martinez’s The Bakery, and NIKI’s Plot Twist and Switchblade, reflecting the studio’s range across commercial product imagery and entertainment.

More about Frame 48

Leadership and origins

  • Tom Teller is Founder & Executive Creative Director; Julian Conner is Co-Founder & Executive Producer.
  • Teller and Conner met at Chapman University’s Dodge College of Film and Media Arts. Their collegiate CGI short Crunch Time won the national Coca-Cola Refreshing Filmmaker’s Award at CinemaCon and subsequently screened across Regal Cinemas nationwide. The report also identifies producer Seth Josephson as participating in the studio’s founding.

Production methods

The studio’s technical pipeline centers on Universal Scene Description (USD) and SideFX Houdini, using Karma and Solaris. Its reusable asset approach is designed to build a product once in CG and reduce repeated asset creation across campaign deliverables.

Environmental commitment

Frame 48 is a certified member of 1% for the Planet and donates 1% of annual sales to environmental nonprofit initiatives.

Production collaboration

The studio frequently collaborates with sister company Summercamp on hybrid live-action and CGI productions, combining digital production with live-action shoot capabilities.

Notable credits

11 credits
  • Lenovo Yoga Pro 9i — Yoga Bunny launch campaign
  • Shimano Dura-Ace, XTR, XT, Deore and GRX — CG asset libraries and launch films
  • Sonos Ace — global launch films, e-commerce assets and out-of-home displays
  • Xbox Series X — hardware product launch animations
  • Muse — You Make Me Feel Like It's Halloween
  • Melanie Martinez — The Bakery
  • NIKI / 88rising — Plot Twist and Switchblade
  • MSI Laptops — No Battery, No Life campaign trilogy
  • Google Pixel product campaigns
  • Apple product reveal animations
  • Netflix original series promos

Offices

Where Frame 48 is based

1 location
  • Culver City office

    Headquarters
    6110 Washington Blvd, Culver City, CA 90232, USACulver City, California, United States
    About this office

    Overall company headquarters and primary studio facility, housing creative production, CG supervision, editorial and administrative management.

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