Fractal Picture

Fractal Picture is an international visual-effects, 3D-animation and immersive-experience studio headquartered in Mumbai. Founded by Anish Mulani and Arish Fyzee, it combines cinematic storytelling with CGI, real-time rendering and destination-media production for screen, commercial and special-venue projects.

Its practice spans three principal areas: feature and episodic visual effects, high-end character animation, and location-based entertainment. The studio develops creature and character work, photorealistic environments, compositing, simulations and digital extensions, alongside stylised and realistic CG animation, rigging, performance and look development.

Screen and commercial work

For film, streaming and brand storytelling, Fractal Picture provides VFX, animation, motion design, visual development and production support. Its credited screen work includes IC 814: The Kandahar Hijack, Citadel: Honey Bunny, The Family Man, Boy Kills World, Adipurush, Indian 2 and Bhoot Police.

The studio has also delivered character-led work for major events, including the official La’eeb™ mascot and Mascot-Verse content for the FIFA World Cup Qatar 2022, and the Juha™ mascot reveal film for the FIFA Arab Cup Qatar 2025.

Immersive and special-venue media

Fractal Picture creates media for flying theatres, dark rides, dome simulators, immersive exhibitions, giant-screen presentations and projection mapping. Its special-venue work includes SPARK™ for the USA Pavilion at Expo 2025 Osaka, Merlion Soars: Two Cities Odyssey, the Ocean Journey digital walkthrough for Xperia, and a multi-act media narrative for DUBAI NYE 2026.

Its production capabilities include stereoscopic integration, large-scale experiential projection, environment creation and simulations for fire, smoke, water, destruction and particles. The studio also develops original concepts, character universes and proprietary storytelling projects across formats.

Alongside client work, Fractal Picture supports industry talent development through its affiliated iNCUBE8 academy, which offers vocational instruction in animation, compositing, game design and AI-enabled workflows.