Flume Digital Marketing

Flume Digital Marketing is an independent digital marketing, advertising and communications agency founded in South Africa in 2013 by Jacques Du Bruyn and Ruan Oosthuizen. It combines strategy, creative production, technology, performance media and public relations to help clients build their digital presence and connect marketing activity with measurable business outcomes.

The agency works across South African and European markets, with a geographic presence spanning Johannesburg, Cape Town and Amsterdam. Its development has included expansion into Cape Town in 2016 and the establishment of a European hub in late 2023, alongside a tenth-anniversary brand refresh.

Integrated digital capabilities

Flume's strategic work includes market research, brand positioning, digital planning and communications strategy. Its creative services cover concept development, copywriting, visual design, content creation and 2D and 3D animation. These capabilities sit alongside UI/UX architecture, website and application development, hosting and system integrations, allowing the agency to connect campaign ideas with the platforms that deliver them.

Media and performance services include paid search, paid social advertising, programmatic buying and digital out-of-home campaigns. Search capabilities extend from search engine optimisation to generative engine optimisation, supported by data analytics and CRM optimisation. Social listening, influencer marketing and content production form part of its broader approach to digital communications.

Public relations services include corporate communications, media liaison, reputation management, crisis communications and digital PR. Together, these disciplines support work ranging from brand visibility and audience engagement to customer acquisition and ongoing lead generation.

Markets and client work

Flume serves automotive, financial services, healthcare, retail, fashion, entertainment and technology businesses. Its supplied portfolio includes strategic digital, creative and media work for Toyota South Africa Motors; digital media, technology and campaigns for Momentum Metropolitan Holdings; and experiential and digital campaigns for Red Bull South Africa. Other documented work includes social media consolidation and digital platforms for Old Mutual and Mutual & Federal, as well as marketing programmes for South African and international consumer brands.