Fluid Pictures
- Open roles
- 0
- Founded
- 2006
- Employees
- 1-10
- Offices
- 1
About Fluid Pictures
Fluid Pictures is an independent London-based studio creating visual effects, CGI animation, virtual reality and motion graphics for television and advertising. Founded in 2006, the company works across factual programming, drama-documentaries, science, history and architectural visualization. Its productions combine digital environments, animation and compositing to explain complex subjects and reconstruct places or events that cannot readily be filmed.
The studio provides creative direction, concept design and look development alongside on-set visual effects supervision and production. Its capabilities include photorealistic environments, set extensions, character animation, greenscreen and bluescreen compositing, motion graphics and color finishing. Broadcast design work encompasses titles, graphics packages, idents and infographics, while its immersive work extends to VR assets and real-time visualization.
Architecture and immersive storytelling
Fluid Pictures developed broadcast VR architectural reconstructions for the BBC Two series Your Home Made Perfect and its spin-off Your Garden Made Perfect. These productions allow participants to explore proposed homes and gardens as full-scale digital environments before construction. The work brings architectural visualization into television storytelling, combining immersive design presentations with CGI and compositing for the finished programme.
Its historical VR work includes Virtually History: The Berlin Wall, a YouTube Originals production marking the thirtieth anniversary of the fall of the Berlin Wall. Together, these projects demonstrate the studio’s use of immersive environments for both contemporary design and historical interpretation.
Factual and documentary effects
Historical reconstruction and scientific visualization form another substantial part of the studio’s work. For Armada: 12 Days to Save England, Fluid Pictures recreated naval combat through CGI fleets, water simulations and battle sequences. Its documentary projects also include structural engineering visualization for Inside Chernobyl’s Mega Tomb, scientific imagery for One Strange Rock, and historical graphics for Andrew Marr's History of the World.
Other production work ranges from underwater shipwreck recreations and military environment extensions to macro compositing, digital mapping and graphics that explain scientific scale.
More about Fluid Pictures
Founders and leadership
- David Throssell, Adrian Wyer and Maria-Jose (MJ) Azzopardi founded the studio. Their earlier post-production experience included work at The Mill.
- The report identifies Throssell as Director and Creative Director, Wyer as a Director, and Azzopardi as Company Secretary. The directors were appointed in December 2005; Azzopardi became Company Secretary in July 2009.
Production approach
- The studio uses Autodesk Maya, Redshift, SideFX Houdini and Autodesk Flame in its production pipeline.
- Its boutique core team is supplemented by specialist freelance artists during major episodic productions.
- On the architectural television formats, collaboration with Remarkable TV and architects involved more than 1,500 VFX and VR sequences per series.
- For its scientific documentary work, Fluid Pictures collaborated with Framestore on One Strange Rock.
Recognition
Your Home Made Perfect received a 2020 Rockie Award nomination at the Banff World Media Festival. The nomination was for the programme, rather than an individual studio award.
Notable credits
15 creditsOffices
Where Fluid Pictures is based
- London, England, United Kingdom
London offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 81 Rivington Street, Shoreditch, London, EC2A 3AY, United Kingdom Office webpage: https://www.fluid-pictures.com/contact Sole current operating headquarters and physical production studio. --- **Office** Status: inactive / historical Address: 4 Bath Place, London, EC2A 3DR Former operating premises identified in the report; dates of operation are not supplied.
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