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Flipagram

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Founded
2013
Employees
N/A
Offices
1

About Flipagram

Flipagram was a Los Angeles consumer software company behind a mobile application for creating and sharing short visual stories set to music. Its platform combined photo and video editing with social publishing, allowing users to assemble personal media into slideshow stories known as “Flips.” The business served individual creators and consumers through its own applications and social platform.

The original concept began as a paid iOS application developed in 2012. In late 2013, the application was acquired through Cheerful Inc. and relaunched as a free product on November 18. The resulting business developed Flipagram into a mobile storytelling platform available on iOS, Android and Windows Phone.

Music and social storytelling

Licensed music was central to the product. Users could pair photographs and video sequences with clips of popular recordings, including 30-second music selections. Agreements with Universal Music Group, Sony Music Entertainment, Warner Music Group and BMG supported the integration of commercial music into user-generated stories.

The platform expanded beyond slideshow creation to include content discovery, recommendation feeds and direct messaging. Flipagram Direct and its in-app social feed added community and communication features in 2016, bringing creation, sharing and audience interaction into the same application.

Acquisition and successor service

ByteDance acquired Flipagram through Toutiao in February 2017. Following the acquisition, the business was rebranded into Vigo Video, initially known as Hypstar, as part of ByteDance’s international short-form video expansion. The successor service focused on creating and sharing 15-second videos, often accompanied by music.

ByteDance subsequently concentrated resources on TikTok. Vigo Video permanently discontinued service on October 31, 2020, with remaining creators encouraged to export their videos to TikTok. Flipagram and its successor application no longer operate as standalone services.

More about Flipagram

Founders and historical leadership

The founding team comprised Farhad Mohit, Brian Dilley, Joshua Feldman and Raffi Baghoomian. Their historical roles included Mohit as chief executive, Dilley as chief technology officer, Feldman as chief creative officer and Baghoomian as director of product. Mohit stepped down after the ByteDance acquisition.

Funding and early adoption

In July 2015, Flipagram secured $70 million in Series B financing led by Sequoia Capital, Kleiner Perkins Caufield & Byers, and Index Ventures. The report records that the application reached the top of the US iOS App Store within a week of its free relaunch and topped charts in 87 countries by the end of 2013.

Notable credits

4 credits
  • Flipagram App
  • Flipagram Direct
  • Flipagram In-App Social Feed
  • Vigo Video / Hypstar

Offices

Current and former locations of Flipagram

3 locations

  • Los Angeles office

    Los Angeles, California, United States

  • Culver City office

    Former office
    Culver City, California, United States

    Former office preceding the move to the former Tower Records premises in West Hollywood.

  • West Hollywood offices

    Former office
    West Hollywood, California, United States
    About this office

    **Office** Status: inactive / historical Address: 8801 Sunset Blvd Opened: 2014 Historical premises in the former Tower Records building, leased in 2014 before a later move to larger West Hollywood offices. --- **Office** Status: inactive / historical Headquarters Later expanded headquarters premises in the Los Angeles area, represented by the saved Los Angeles office record. The report confirms that the direct operating presence ended but supplies no exact premises closure date.

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