Fivestone Studios
- Open roles
- 0
- Founded
- 2007
- Employees
- 11-50
- Offices
- 1
About Fivestone Studios
Fivestone Studios is an independent creative technology and immersive multimedia studio based in Nashville, Tennessee. Founded in 2007 by Traylor Woodall, it combines storytelling, animation, software development and spatial design to create interactive experiences for physical and virtual environments. Its work spans permanent brand installations, executive briefing centers, museum exhibitions, themed entertainment and commercial media.
The studio developed from a boutique motion graphics and commercial animation business into a multidisciplinary experiential practice. Its projects bring together narrative design, architecture and digital technology, with content designed for environments ranging from corporate lobbies and customer experience centers to public spaces and entertainment venues. Fivestone works with architects, general contractors, exhibit designers, fabricators and audiovisual integrators to connect creative concepts with the practical requirements of an installation.
Interactive environments and production
Fivestone develops real-time applications, touch and gesture interfaces, interactive projections, digital kiosks and gamified experiences. Its capabilities include sensor integration, camera tracking, multi-display systems and cloud content management. Alongside these technical services, the studio produces motion graphics, character animation, photoreal CGI, visual effects and large-format media, supported by creative direction, experience strategy, scriptwriting and concept design.
The studio’s experiential portfolio includes the Chevron headquarters lobby experience, Lenovo’s U.S. Executive Briefing Center, the Johnson Controls Customer Experience Center and the OceanXperience touring exhibition. These projects illustrate its work across responsive installations, enterprise storytelling and educational environments. Other productions include interactive media and playback software for Great Big Game Show venues, architectural projection mapping for World Outreach Church, and animated commercial and educational content.
In August 2023, Fivestone launched Bella as a distinct commercial live-action and post-production studio. This development allowed Fivestone to concentrate more closely on animation, creative technology, real-time interactive systems and large-scale experiential installations. The studios also collaborate on selected productions, including the Tennessee Titans’ “Next Titan Up” campaign film.
More about Fivestone Studios
Leadership
- Traylor Woodall serves as CEO and Executive Creative Director; Brian Altman is COO and Partner.
- Jesús García Gálvez is Managing Director, and Pedro Andrés Sánchez is Executive Creative Director.
- Gregory Hadden serves as Executive Vice President, Creative and Growth across Fivestone and Bella.
- Justin Eslinger is Director of Innovation, Kevin Harkness is Technical Director, and Daniel Petrino is Design Director.
Production infrastructure and experimentation
The studio describes its post-production pipeline as 100% virtualized and cloud-based, supporting collaboration among its Nashville leadership, international contract specialists and clients. Its 5XD Lab provides a dedicated focus for technology research and development.
On the Chevron installation, the team combined Unreal Engine 5 with five Panasonic 10,000-lumen projectors, AV Stumpfl PIXERA four playback and a 5040 × 1920-pixel canvas. Multiple Microsoft Azure Kinect sensors supported visitor tracking, with live meteorological databases feeding the experience. The project was developed in collaboration with PDR.
The Lenovo installation was developed with Event Strategy Group and incorporated custom cloud content management, ambient generative environments and three interactive AI Journey Accelerator photobooths.
Collaborative philosophy
Woodall describes the studio's multidisciplinary approach as “Bad Math”: the idea that creative collaboration can produce an outcome greater than the sum of its individual contributions.
Notable credits
9 creditsOffices
Where Fivestone Studios is based
- Nashville, Tennessee, United States
Nashville offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 1310 Clinton Street, Suite 111, Nashville, TN 37203, United States Studio operations and creative premises in Marathon Village, within the company's Nashville headquarters. --- **Office** Status: active Address: 5543 Edmondson Pike, #50, Nashville, TN 37211, United States Current registered business and industry association address; listed separately from the Marathon Village studio operations premises.
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