First Person
- Open roles
- 0
- Founded
- 2007
- Employees
- 11-50
- Offices
- 2
About First Person
First Person is a narrative transformation company and creative consultancy serving B2B enterprise technology brands. Based in the San Francisco Bay Area, it combines business strategy, brand design and production to help companies explain complex products, define categories and communicate through periods of growth or change.
Founded in 2007, the studio began as a boutique design, motion graphics and visual storytelling agency. Its work expanded into strategic consulting for enterprise technology businesses and Fortune 100 companies facing category disruption, leadership transitions and complicated product portfolios. This background connects its narrative and positioning work with the practical design and production needed to bring those ideas to audiences.
From strategy to execution
Engagements span strategic narrative, brand positioning, category creation, executive messaging and leadership alignment. First Person translates that foundation into narrative architecture, visual identities, digital design systems and content. Its production capabilities include motion design, 2D and 3D animation, live-action filmmaking, post-production, visual effects and interactive WebGL experiences.
The agency also offers structured consulting engagements called Story Starter, Story Tuner and Story Builder. These support the development and activation of company stories, including their use in go-to-market communications. Its sector experience includes cybersecurity, cloud infrastructure, enterprise software, industrial technology, telecommunications and healthcare innovation.
Selected work
First Person’s portfolio connects strategic positioning with visual communication. For Omnicell, it developed corporate branding and positioning around the Autonomous Pharmacy category. Work for SentinelOne addressed category framing and strategic narrative, while its Hexagon engagement developed an enterprise narrative and brand evolution programme.
The studio has also produced Cisco’s Anatomy of An Attack, interactive visualizations for GE Digital’s Minds & Machines, and keynote and launch assets for VMware Cloud. With the Milken Institute and FasterCures, it designed and built the COVID-19 Treatment and Vaccine Tracker, an interactive platform launched in 2020 to explain vaccine development and track international candidates.
More about First Person
Leadership
- Drew Fiero is President and CEO and a co-owner.
- Marcello Grande is a co-founder, Executive Creative Director and Chief Strategy Officer.
- Brandon Grande is a co-owner and Chief of Business Development.
Approach and operating model
The company describes its philosophy as “Story at the Center”, treating corporate narrative as business and revenue infrastructure rather than solely a marketing messaging exercise. The report describes distributed creative and technical teams working across the San Francisco Bay Area.
Production collaboration
For CableLabs’ The Near Future: Mañana Cabana, First Person collaborated with director David Mackie and The Tomorrow Lab, contributing post-production, visual effects and character animation.
Notable credits
9 creditsOffices
Where First Person is based
- San Francisco, California, United States
San Francisco office
HeadquartersAbout this office
Headquarters and primary studio base. The report identifies 550 Bryant Street as historical premises without establishing a current street address.
- 2357 San Pablo Ave, Oakland, CA 94612Oakland, California, United States
Oakland office
About this office
East Bay studio property acquired in 2019. Portions of the space were offered for lease or sale as of late 2026; the report does not establish office closure.
Open roles
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