Figment Productions
- Open roles
- 0
- Founded
- 2009
- Employees
- 11-50
- Offices
- 4
About Figment Productions
Figment Productions is a British creative technology and digital production studio creating immersive experiences for theme parks, museums, heritage attractions and brands. Founded in 2009 and based in Surrey, it combines digital storytelling with physical environments, bringing together animation, filmmaking, software engineering and interactive design.
The studio develops virtual reality attractions, multisensory walkthroughs, CGI ride films, augmented reality applications and interactive installations. Its work spans both pre-rendered animation and real-time content, with experiences designed for roller coasters, dark rides, projection environments and visitor exhibitions. Physical effects, spatial audio and live performance can form part of the finished experience alongside digital media.
From concept to installation
Figment's production services extend from concept development, scripts and storyboards through to media creation, application development and technical delivery. Its teams produce 3D animation, visual effects, photogrammetry and stereoscopic live-action footage, while developing the software and control systems that connect content with attraction hardware. Delivery can include installation, operator training and ongoing show-control support.
The company established a substantial themed-entertainment portfolio through projects including Galactica at Alton Towers, Kraken Unleashed at SeaWorld Orlando and The Great LEGO Race. Its contribution to Derren Brown's Ghost Train and Rise of the Demon combined CGI, virtual reality film and optical illusion sequences within a theatrical attraction.
Cultural and experiential work
Museum and heritage projects translate historical subjects into immersive visitor experiences. These include Flying Scotsman VR for the National Railway Museum, The Mary Rose – 1545, and Dive the Mary Rose 4D, which recreates the ship's salvage through stereoscopic visuals and environmental effects. Figment also produced virtual reality sequences for The Gunpowder Plot and collaborated with the Royal Opera House's Audience Labs on Current, Rising.
Its 2024 work included Experiment!, a nine-minute motion-based time-travel ride for Hopetown Darlington, attraction media for LEGO Minifigure Skyflyer, and an experiential launch campaign for Arcane: League of Legends. Together, these projects reflect a practice spanning entertainment, cultural interpretation and branded experiences.
More about Figment Productions
Leadership
Simon Reveley is the founder, CEO and executive producer. He studied Audio Visual Production at Bournemouth Film School and previously co-founded the interactive agency Flaming Pear.
Technology and research
- Vector VR is Figment's proprietary platform for synchronizing stereoscopic graphics with the motion of roller coasters and dark rides.
- Helix integrates free-roam VR with physical sets, real-time avatar tracking and sensory effects such as wind, heat and scent.
- Government-backed R&D includes ALIVE, developed with Foundry and the University of Surrey to explore live-action lightfields and digital doubles; Hyphen, focused on real-time remote collaboration for hyper-reality production; and Ghost Touch, developing retrofittable contactless touchscreen systems.
Operating model
The report describes a core team supported by project-based contractors and flexible hybrid production. In a public testimonial, Reveley described the post-pandemic move to serviced studios as transformative for the business, highlighting access to on-site film facilities and a community of digital and media companies.
Recognition
Current, Rising, created with the Royal Opera House's Audience Labs, won Best Out-Of-Home VR Entertainment of the Year at the 2021 VR Awards. The recognition was awarded to the experience.
Notable credits
14 creditsOffices
Current and former locations of Figment Productions
- Tannery Studios (Send Business Centre), Unit 1–12 Tannery Lane, Send, Surrey, GU23 7EFSend, England, United Kingdom
Tannery Studios / Send Business Centre
HeadquartersOverall headquarters and physical production studio on the Woking/Guildford boundary. Represents the saved approximate Guildford location.
- Guildford, England, United Kingdom
Guildford office
- Kemp House, 160 City Road, London, EC1V 2NXLondon, England, United Kingdom
London office
Corporate registered legal office for statutory filings, effective since April 2022.
- Portsmouth, England, United Kingdom
Portsmouth office
About this office
Long-term attraction production base associated with projects for The Mary Rose Trust at Portsmouth Historic Dockyard. No dedicated premises address is established.
- 1 Paper Mews, 330 High Street, Dorking, Surrey, RH4 2TUDorking, England, United Kingdom
Dorking office
Former officeFormer corporate registered office, replaced by the London registered address in 2022. Physical closure is not established.
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