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FML

Feed Me Light

Animation
Open roles
0
Founded
N/A
Employees
1-10
Offices
3

About Feed Me Light

Feed Me Light is an independent creative animation, design, and production studio founded in London by Belgian creative director Denis Bodart. Its work spans advertising, entertainment, video games, music videos, and large-scale sports ceremonies, combining character animation with design, live-action production, and post-production.

The operating company was incorporated in December 2012. In 2015, the business consolidated into a full collaborative animation studio following the international success of A Husky Story, a commercial animated project directed in collaboration with Marc and Denis Bouyer. Today, its geographic presence extends from London to the Middle East and New Zealand.

Creative development through delivery

The studio supports projects from strategic consultancy and creative brief development through scripts, visual development, character and environment design, and storyboarding. Its animation capabilities include 2D and 3D character work, stop-motion, motion graphics, and CG simulation. Production services extend to modeling, texturing, rigging, lighting, rendering, live-action directing, compositing, editing, and color grading, with coordination of sound design and music supervision.

This range supports both screen-based storytelling and immersive or interactive projects. For live events, the studio produces visual screen content and provides technical supervision, adapting animation and design to stadium-scale presentation.

Work across entertainment and live events

Feed Me Light has produced ceremony screen content, mascots, and activations for international football events, including the FIFA World Cup Qatar 2022 and AFC Asian Cup Qatar 2023. Its games work includes the opening cinematic title sequence for Dead Island 2 and promotional cinematics for Valorant.

Its television portfolio includes character animation for Netflix’s StoryBots, title and visual sequences for Apple TV+’s Truth Be Told, and work for FX/Hulu’s American Horror Stories. Commercial and music projects include campaigns for Kiehl’s, Nestlé, HP, and Lyft, alongside animation for Gorillaz, Indochine, and Kaiser Chiefs. The studio’s Sainsbury’s 150th anniversary project used a handcrafted 3D zoetrope cake, illustrating the breadth of its production approaches.

More about Feed Me Light

Leadership

The leadership team includes founder and Executive Creative Director Denis Bodart, Managing Director Kiri Haggart, and Executive Producer Ben Leyland.

Working practices and charitable giving

The studio describes its internal “Good Sorts Club” initiative as emphasizing transparent client relationships and supportive artist management. Its corporate social responsibility programme donates a portion of every won project to charity.

Collaborative production model

A reciprocal partnership with Elastic, established in November 2020, enables the studios to co-produce large-scale campaigns across North America and Europe. Feed Me Light also launched the distinct design studio Plume in 2020, extending its creative ecosystem into movement, art direction, and brand identity.

Notable credits

22 credits
  • FIFA World Cup Qatar 2022 — ceremony screen visuals and activations, co-produced with Plume
  • FIFA U-17 World Cup 2025 — mascot activations and character visuals
  • AFC Asian Cup Qatar 2023 — ceremony visuals, activations, and mascots
  • The Lost Chapter of Kelileh & Demneh — stadium visuals
  • Dead Island 2 — opening cinematic title sequence, co-produced with Elastic
  • Valorant — cinematic promotional content
  • StoryBots — 2D and 3D character animation
  • Truth Be Told, Season 2 — title and visual sequences
  • American Horror Stories — title sequences and episode visuals for Game Over, Bestie, and X
  • Barren — CGI animated short film
  • Gorillaz x G-SHOCK: Mission M101
  • Kiehl’s: A Husky Story
  • Nestlé: KitKat Christmas
  • Nestlé: KitKat Xmas '21
  • Nestlé: KitKat Ramadan
  • Sainsbury’s: 150th Anniversary
  • Lyft: June
  • Ecobee: Your Home Tells a Story
  • HP: Omen and Victus launch campaigns
  • P&G: Safeguard
  • Indochine: Nos Célébrations
  • Kaiser Chiefs: Love One Another

Offices

Where Feed Me Light is based

3 locations
  • Global Headquarters & Primary Studio

    Headquarters
    Floor 4, 56 Shoreditch High Street, London, E1 6JJ, United KingdomLondon, England, United Kingdom

    Primary operating studio housing executive leadership, direction, animation, and post-production facilities.

  • ANZ Studio Branch

    18 Emily Place, Auckland Central, Auckland 1010, New ZealandAuckland, New Zealand

    Direct office led by Managing Director Kiri Haggart, supporting Asia-Pacific and New Zealand projects and creative talent coordination.

  • MENA Regional Studio

    6299 Al Ihsaa, Az Zahra, Riyadh 12815, Saudi ArabiaRiyadh, Riyadh Province, Saudi Arabia

    Direct regional studio serving Saudi Arabian and wider Middle Eastern creative projects, with local operational support from AEI Saudi.

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