Falcon's Creative Group
- Open roles
- 0
- Founded
- 2000
- Employees
- 51-200
- Offices
- 3
About Falcon's Creative Group
Falcon's Creative Group is a themed entertainment, experience design and digital media production studio headquartered in Orlando, Florida. Founded in 2000 as Falcon's Treehouse, the company developed from an attraction concept design practice into a multidisciplinary business combining creative development, destination planning, media production and attraction technology. It adopted its current public brand in 2014 to reflect that broader scope.
The studio develops experiences for theme parks, water parks, resorts, museums, science centers and other location-based entertainment destinations. Its work spans individual attractions and large destination plans, connecting storytelling, physical environments, digital content and interactive systems. Projects include dark rides, theater attractions, immersive walk-throughs, exhibitions and themed queue experiences.
From concept through delivery
Creative development includes narrative design, concept art, intellectual property adaptation, feasibility planning and branding. Master planning and architectural concept work establish how attractions, environments and guest journeys fit together. The studio also provides schematic design, art direction, technical direction, ride vendor integration and project management through opening day.
Its digital media capabilities encompass live-action filmmaking, 3D animation, CGI, visual effects, projection mapping, sound design and original musical composition. Interactive development brings together AR, VR and mixed reality software, real-time engines and experiential hardware. These capabilities support projects in which physical sets, moving ride systems, projected imagery and responsive digital environments must operate as a coordinated experience.
Selected work and development
The portfolio includes master planning and attraction development for Aquarabia Water Theme Park, media and experiential work for SeaWorld Abu Dhabi, and the 5D Castle Theater at Chimelong Ocean Kingdom. Other projects include National Geographic Encounter: Ocean Odyssey, Motiongate Dubai and Halo: Outpost Discovery, illustrating the studio's work across destination entertainment, immersive exhibitions and touring experiences.
In 2021, Falcon's Creative Group partnered with Katmandu Group to form Falcon's Beyond Global. The studio continues as the group's creative and master-planning business, supported by its Orlando operation and an integrated design and digital media production studio in Metro Manila.
More about Falcon's Creative Group
Founders and leadership
- Cecil D. Magpuri and Marty Magpuri founded the business. The report identifies Cecil as Founder & CEO.
- Mitchell Magill, formerly a creative executive at United Parks & Resorts, was appointed President in November 2025 to guide strategic, operational and creative initiatives.
- Design Director Chito Ignacio leads the Metro Manila studio locally.
Technology and production organization
The 2014 restructuring organized the brand around three interconnected internal divisions: Falcon's Treehouse for thematic architecture and master planning, Falcon's Digital Media for animation, VFX, interactive gaming and audio, and Falcon's Licensing for proprietary attraction hardware and experiential patents.
The report identifies CircuMotion, Spheron and Suspended Theater systems, together with Falcon's Vision AR headsets, among the company's proprietary experiential technologies.
Notable credits
11 creditsOffices
Where Falcon's Creative Group is based
- Orlando, Florida, United States
Orlando offices
HeadquartersAbout this office
**Global Corporate Headquarters** Status: active Headquarters Address: 1768 Park Center Drive, Orlando, FL 32835, USA Email: contact@falconscreativegroup.com Phone: +1 (407) 909-9350 Opened: 2024 Executive leadership, experience design, master planning, architecture, digital media production and technology development. Relocated to this facility in February 2024. --- **Office** Status: inactive / historical Address: 6996 Piazza Grande Avenue, Suite 301, Orlando, FL 32835 Closed: 2024 Former Orlando office vacated when the studio relocated in February 2024.
- Manila, Metro Manila, Philippines
Manila office
- Office 2802, One Global Place, 5th Avenue & 25th Street, Bonifacio Global City (BGC), Taguig, 1630 Metro Manila, PhilippinesTaguig, Metro Manila, Philippines
International Production Studio
Opened 2023
About this office
Operated through Falcon's Creative Philippines, Inc. as an integrated branch supporting Falcon's Creative Group's design and digital media projects. The saved Manila label refers to this Taguig premises.
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