Fake

Fake was a Helsinki-based studio working across computer-generated imagery, animation, visual effects and immersive applications. Its production history connected film and advertising image-making with interactive experiences for communication, product demonstration and enterprise collaboration.

Founded in 2004 through a spin-out from Hybrid Graphics, the studio initially operated as Fake Graphics. Its early work included title sequences, digital effects and animation for Nordic film and television, alongside commercial production. The studio combined 3D image creation with compositing, digital matte painting, motion graphics and finishing, serving productions that needed both designed imagery and effects integrated into filmed material.

From screen production to spatial experiences

Following an operating-entity restructuring in 2014, the business worked under the Fake Production brand and expanded into real-time interactive 3D. Its capabilities encompassed virtual, augmented and extended reality, including shared environments in which multiple participants could interact. This development extended its visual production background into applications that users could explore and manipulate directly.

Its immersive work included vehicle demonstrations, product configurators and branded experiences. These projects applied 3D production skills to practical communication and sales settings, with work spanning automotive, telecommunications and industrial engineering markets. Alongside this interactive work, the studio's broader capabilities included visual asset creation, digital retouching and broadcast graphics.

The company's work on shared virtual environments also developed into Glue, a cloud-based collaboration platform for distributed teams. This introduced an enterprise software dimension to a business originally rooted in animation and post-production, linking its experience in visual content with the design of interactive spatial workspaces.

Fake Production Oy entered bankruptcy in 2024. Hyperspace acquired the Glue platform assets in May, and remaining assets were sold to Exit Reality (CB) in a July liquidation transaction. The Finnish Trade Register recorded the company's cessation on December 31, 2024.