Fact & Fiction

Fact & Fiction is an independent creative agency and production studio founded in Boulder, Colorado, in June 2016. Its work combines consumer insight, creative strategy and storytelling to develop advertising, content and brand experiences. The agency's approach connects an element of human truth—the “fact”—with a narrative or experience that brings it to life—the “fiction.”

The business brings strategic consultancy, creative development and in-house production together. Its capabilities span brand architecture and positioning, cultural strategy, campaign development, video, photography, animation, editing and sound. It also develops packaging, digital experiences, experiential activations and social content, supporting both individual projects and ongoing agency-of-record relationships.

Campaigns and brand work

Fact & Fiction works across food and beverage, consumer products, financial services, insurance, restaurants, outdoor recreation and other consumer markets. Its portfolio includes national and regional campaigns, product launches, brand positioning and social media programmes.

For New Belgium Brewing's Voodoo Ranger IPA, the agency has developed campaigns and activations including Live Rangerously, Roulette IPA and The Pint Size Film Festival. Its AAA work spans travel, membership and insurance communications, including In Case of Everything and People. Not Policies. Other projects include Halo Top's Ice Cream Social, Elevations Credit Union's Proudly Banking on You, USA Cycling's Ride with US and packaging for Ranch Rider Spirits Co. Its social agency-of-record work has included Halo Top and Chili's.

Development and independence

The agency began as a creative spinoff from IMM within the Boulder Heavy Industries collective. In October 2018, it acquired content studio KAROT, expanding its production capabilities. A management buyout in late 2023 established Fact & Fiction as an independent business.

Its geographic presence now spans Colorado and Kansas City. Across those bases, the agency combines strategy, creative and production disciplines to deliver television commercials, digital video, social campaigns, earned-media activations and brand redesigns.