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FABLEfx

VFX & Post-Production
Open roles
0
Founded
2015
Employees
11-50
Offices
2

About FABLEfx

FABLEfx is a boutique visual effects and creature animation studio based in Stockholm, with a branch in London. Founded in February 2015 by Kaj Steveman, the studio focuses on photorealistic digital animals, complex creatures and character animation for advertising, film and television. Its work combines anatomical accuracy with expressive performance, creating believable animals and characters for live-action integration and fully animated productions.

The studio develops creatures from initial concepts through finished shots. Its production services encompass concept art, digital sculpting, anatomy studies, asset creation, rigging, animation, grooming, texturing, lighting, rendering and compositing. Creature effects include muscle dynamics, skin sliding and secondary motion, while grooming work covers fur, hair and feathers. Animation ranges from realistic animal movement and behavior to character acting, supported where appropriate by performance capture integration.

From creature design to final delivery

FABLEfx provides creative and technical VFX supervision throughout production, including pre-production bidding, on-set supervision and final delivery. Its post-production capabilities include tracking and matchmove, cleanup, digital animal replacement and the integration of computer-generated elements into live-action plates. Lighting, shading and look development help maintain a consistent appearance between digital creatures and photographed environments.

The studio serves commercial campaigns across automotive, retail, food and beverage, telecommunications, financial services and public awareness. Its wider production work includes feature films, short films, episodic television, streaming series, broadcast promos and game cinematics. Projects can involve a single animal character, a recurring brand mascot or a more extensive creature sequence.

Founded after Steveman’s departure from Fido Film, FABLEfx developed around a focused animal and creature offering. Its London expansion in 2025 strengthened its connections with British advertising agencies and international productions. Across these markets, the studio combines specialist creature development with broader visual effects and post-production services, allowing clients to carry animal and character work through a connected production process.

More about FABLEfx

Leadership and ownership

  • Founder Kaj Steveman serves as CEO and Executive Producer and majority-controls the independent private group.
  • James Prosser serves as Studio Director of FABLEfx UK.

Production resources and operating model

  • The Digital Zoo is the studio's proprietary library of more than 120 production-ready, anatomically accurate digital animals, including domestic pets, predators and birds. It allows productions to start from existing assets rather than develop every animal from scratch.
  • The studio describes a flexible production model combining a specialist core with a vetted international freelance network known as “the flock.”
  • Its pipeline uses Conductor Cloud for distributed rendering and Autodesk ShotGrid for production management. Reported creative tools include Maya, 3ds Max, Cinema 4D, Blender, Yeti and Mari, with Arnold, V-Ray and Corona among its renderers.

Recognition and representation

  • PETA's Freedom, featuring FABLEfx animation, received a 2021 Promax Silver award in Animation.
  • No Time to Hibernate and The Lemur were finalists in the Commercials Animation category at the 2026 AEAF Awards.
  • Hestyreps represents the studio for commercial inquiries in Canada and North America through agent Lisa Batke; this is sales representation rather than a FABLEfx physical office.

Notable credits

28 credits
  • Avatar: The Last Airbender
  • Beartown (Björnstad)
  • The Boy (2016)
  • Last Film Show (Chhello Show)
  • Korparna (Ravens)
  • Dancing On Ice 2019
  • PETA — Freedom
  • PETA — Gorilla
  • Real Canadian Superstore — Wild Goose Chase
  • Kicking Horse Coffee — Kickstart Your Heart
  • PensionBee — Believe in the Bee
  • McCann Canada — No Time to Hibernate
  • AIDA Cruises — The Lemur
  • Sudocrem — Soothing Families / Tai Chi Pandas
  • Com Hem — Dragon
  • Trigema — 2025 Campaign
  • Trigema — Made in Germany
  • Ras Al Khaimah Tourism — The World's Most Relaxed Cat
  • Lidl — Esport
  • Volkswagen — Sheep
  • Volkswagen — Boar
  • BMW — Plug and Play
  • California Almonds — Elephants
  • Lambi — 2018 & 2021 Campaigns
  • Air Wick — 2025 Campaign
  • Aldi — Awareness
  • Coop — Christmas
  • PostNord — Christmas

Offices

Where FABLEfx is based

2 locations
  • Stockholm office

    Headquarters
    Siargatan 17, 118 27 Stockholm, SwedenStockholm, Stockholm County, Sweden

    Global headquarters, executive management and primary production hub operated by FABLEFX AB.

  • FABLEfx UK

    71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United KingdomLondon, England, United Kingdom
    About this office

    Same-brand UK branch for production and UK and international client relations, operated through FABLEFX UK LTD and led by James Prosser. Its statutory registered office is distinct from its studio operating address.

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