Eyeview

Eyeview was a video advertising technology company focused on outcome-based video marketing and personalized advertising. Founded in 2007, it combined creative production, consumer data and automated media delivery to help advertisers connect video campaigns with measurable commercial results. Its business served automotive, retail, consumer packaged goods, travel, hospitality and financial services advertisers.

The company's offering centered on creating individualized video advertisements at scale. It used brand assets, product information and audience data to adapt creative to particular consumers and contexts, bringing personalized messaging to campaigns distributed across connected television, desktop and mobile environments. Its approach linked the creation of an advertisement with decisions about its audience, delivery and performance measurement.

Creative production and campaign delivery

Eyeview provided personalized video creation and creative versioning alongside managed campaign services. Its teams combined video production, data analysis and performance optimization, supporting advertisers through both creative development and campaign execution. A self-service interface also offered campaign configuration and audience-management tools.

Programmatic delivery and real-time bidding supported automated distribution across channels. Eyeview positioned its measurement around business outcomes, including offline store visitation and incremental sales across channels, rather than relying solely on impressions or completed video views. This connected its advertising technology with the practical needs of brands seeking to understand how digital campaigns affected purchasing behavior.

The company operated with a corporate base in New York and a core engineering and research presence in Tel Aviv, later expanding its commercial reach through regional teams in the United States.

Eyeview ceased commercial operations in December 2019 after exhausting its working capital and failing to secure additional financing or a strategic merger. In January 2020, Aki Technologies acquired its VideoIQ personalization software assets. That transaction transferred technology following the shutdown; Eyeview's operating business had already closed.