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Entain

Games & Interactive
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11
Founded
2004
Employees
10001+
Offices
5

About Entain

Entain is a publicly listed international sports-betting, gaming and interactive-entertainment group. Operating under the legal name Entain plc, it combines consumer-facing betting and gaming brands with proprietary technology, iGaming content and retail bookmaking operations across regulated markets.

Originally established in Luxembourg in 2004 as Gaming VC Holdings S.A., the business later operated as GVC Holdings plc before shareholders approved its rebrand to Entain plc in December 2020. Its development included the 2018 acquisition of Ladbrokes Coral Group plc, expanding the group’s multi-channel betting and gaming footprint.

Technology and gaming

Entain develops and operates technology for online and retail sports betting, casino, poker and bingo. Its capabilities include sportsbook and odds infrastructure, transaction processing, platform integration, casino aggregation, game design and deployment, and safer-gambling analytics through its Advanced Responsibility & Care (ARC™) system.

The company’s proprietary ecosystem also includes the Cleo content-distribution platform and internal game-development operations under the Entain Studios banner. These teams develop and distribute proprietary iGaming titles for Entain brands and regulated international markets, including deployments supporting the BetMGM joint venture in North America.

Creative and immersive work

Its London-based internal agency, Entain Creative, produces integrated marketing work for group brands, including advertising campaigns, motion design, television commercials and social content. Entain has also developed immersive fan experiences, including the Coral virtual-reality horse-racing experience created with JockeyCam.

Supported product and platform credits include Shamrocks 3 Pots of Gold, Pig Banker, The Chase Live Gameshow, the Coral VR Horse Racing Experience and the Cleo Content Distribution Engine. The group also maintains substantial engineering and technology capability in India, supporting platform infrastructure, software development, testing and systems operations.

Entain’s consumer brand portfolio includes Ladbrokes, Coral, bwin, PartyPoker, Sportingbet, Eurobet, Foxy and Gala.

More about Entain

Creative operating model

Entain Creative describes itself as a full 360 in-house agency working across media channels, including 24 in-house shoots. The agency was listed as a finalist in the 2026 Campaign In-House Agency Awards.

Notable credits

5 credits
  • Shamrocks 3 Pots of Gold
  • Pig Banker
  • Coral Virtual Reality (VR) Horse Racing Experience
  • The Chase Live Gameshow
  • Cleo Content Distribution Engine

Offices

Where Entain is based

5 locations

  • Douglas office

    Headquarters
    2a Lord Street, Douglas, Isle of Man, IM1 2BDDouglas, Isle of Man

    Group registered corporate domicile and statutory head office.

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  • Gibraltar office

    Suite 6, Atlantic Suites, Europort Avenue, GibraltarGibraltar

    Online gaming operational hub and licensing regulatory base.

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  • Hyderabad office

    18th Floor, Sky Two, Prestige SkyTech, Survey No. 332 (Part) & 333 (Part), Financial District, Puppalaguda / Nanakramguda, Seri Lingampally, Hyderabad, Telangana 500032, IndiaHyderabad, Telangana, India
    About this office

    Global Technology Capability Centre supporting engineering, platform infrastructure, software development, customer care and systems administration.

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  • Pune office

    3rd Floor, Tablespace, Tower B, Panchshil Business Park, Phase 2, Baner, Pune, Maharashtra 411045, IndiaPune, Maharashtra, India

    Technology Capability Centre for platform engineering, infrastructure support and software testing.

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  • London office

    1 Stratford Place, Floors 7 & 8, Montfichet Road, London, E20 1EJ, United KingdomLondon, England, United Kingdom

    UK corporate headquarters and operational headquarters.

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