En Masse Entertainment

En Masse Entertainment was an American video game publisher specializing in bringing online games to Western audiences. Established in June 2008 as Bluehole Interactive, it introduced the En Masse Entertainment identity in February 2010. The company began as the North American publishing arm of South Korean developer Bluehole Studio and subsequently operated under Krafton.

Its business combined game publishing with the ongoing work required to operate online titles. En Masse handled localization and cultural adaptation, server operations, distribution, marketing, community management, customer support and billing. Its portfolio spanned PC, console and mobile games, with a particular emphasis on Korean online games adapted for players in North America and Europe.

Publishing and live operations

The company's flagship release was TERA, an action-combat MMORPG launched in North America in May 2012. En Masse managed its transition to the free-to-play TERA: Rising model in 2013 and its arrival on Steam in 2015. Its publishing work later extended to the PlayStation 4 and Xbox One versions released in 2018.

Beyond TERA, En Masse published online action and shooter titles including Zombies Monsters Robots, Alliance of Valiant Arms, Kritika Online and Closers. It also expanded into mobile publishing through Fruit Attacks and Pocket Platoons. Later releases included Stranger Things 3: The Game in 2019 and The Dark Crystal: Age of Resistance Tactics in 2020, broadening its catalog beyond its original MMORPG focus.

Closure and service transitions

On August 17, 2020, En Masse announced that it had begun discontinuing its business. During the subsequent transition, console publishing responsibilities for TERA moved to Krafton, while PC service moved to Gameforge. The company concluded operations in late 2020.