Elastique.

Elastique. is an independent German creative agency working across experiential communication, motion design and media architecture. Founded in Cologne in 2005 by Prof. Betty Schimmelpfennig and Andreas Schimmelpfennig, it connects moving images, physical environments and digital interaction to create brand experiences. Its geographic presence includes Cologne, Berlin and Munich.

The agency’s work spans strategic storytelling, creative direction, brand identity, animation and interactive installations. Projects bring together visual design and technical production, from broadcast graphics and three-dimensional animation to augmented reality presentations and responsive exhibition environments. Its consulting offering, Elastique. Applied Consulting, complements this production work with applied brand consulting and concept development.

Experiences across screens and spaces

A central part of the studio’s practice is mediatecture: environments combining architecture, LED surfaces, projection, lighting, robotics and animated content. These projects extend brand storytelling into trade shows, live presentations, showrooms and entertainment venues. Interactive hardware and software development supports exhibits that respond to visitors or connect physical movement with digital imagery.

Its longstanding collaboration with BMW Group includes the #NEXTGen 2020 virtual showcase, an augmented reality presentation for the BMW Concept 4 and the interactive kinetic Mega Me Experience at BMW Welt. For a BMW i3 world premiere at BMW Park in Munich, the agency developed staging and a visual narrative across 843 square metres of fragmented and floor LED surfaces.

Other work includes choreographed industrial robot installations for KUKA, immersive automotive fashion show production for BRABUS and responsive showroom experiences for Villeroy & Boch. Its stadium work for Borussia Dortmund used synchronized screens to tell stories celebrating the fiftieth anniversary of Signal Iduna Park.

The agency also operates wtf, short for “Who these freaks?”, as an internal creative label. Its focus on unconventional brand narratives and documentary-style campaigns adds another approach to the wider practice, alongside spatial experiences, motion identity and digital presentation formats.