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Elastic Pictures

Animation
Open roles
0
Founded
2004
Employees
1-10
Offices
2

About Elastic Pictures

Elastic Pictures is an independent animation, visual effects and post-production studio based in Knoxville, Tennessee. Founded in 2004, the boutique works with advertising agencies, television networks and commercial brands on national and regional campaigns, broadcast graphics, product visualizations and public-service motion design.

The studio combines visual storytelling with physically-driven motion design. Its capabilities span 2D and 3D character animation, technical animation, photorealistic product visualization, compositing, and fluid and particle simulations. This work serves both character-led advertising and projects that explain products, materials and technical features through animation.

Animation and post-production

Elastic Pictures offers creative concepting and visual development alongside animation, motion design and visual effects production. Its post-production services include commercial editorial and color grading, while its broadcast work includes graphics packages for television programming. The studio integrates traditional animation techniques with simulation tools and AI-assisted workflows.

Its commercial work reaches markets including consumer packaged goods, marine and watercraft manufacturing, state lotteries, banking and public agencies. Across these sectors, its output includes animated campaigns, technical product demonstrations and brand motion graphics.

Company history

Elastic Pictures expanded into London in 2014 through a UK operation that produced graphics and broadcast design for documentary and factual programming. The UK entity was dissolved in May 2017, and direct studio operations consolidated back to East Tennessee. The company continues to operate from Knoxville, where its animation, visual effects and post-production work is based.

More about Elastic Pictures

Leadership

  • Brian Ford is the founder, editor and colorist.
  • Brian McNew serves as Chief Creative Officer.

Workplace approach

The studio describes its culture as "employee-first," emphasizing artist well-being, collaborative exploration and healthy work-life balance.

Creative community

The Knoxville facility occupies a converted industrial warehouse overlooking the Tennessee River. It functions as a shared creative hub alongside independent collaborators including music and audio post-production studio Auralation and video production agency The Frame Theory.

Notable credits

16 credits
  • NETRMA — Close Call Support Group
  • Hammermill Paper — Unleash The Sheets / Between The Sheets
  • Malibu Boats — Command Center
  • Tennessee Education Lottery — Seven Billion
  • Arizona Lottery — Adventure
  • Arizona Lottery — The Perfect Gift
  • Kamado Joe — Kamado Grilling Redesigned
  • TenCate Turf — H2No
  • Zoo Knoxville — Langur Landing & Gibbon Trails
  • Sweethearts — IRL
  • Home Federal Bank — Mobile Banking
  • The Black Abbey Brewing Company — Patron Saints
  • Coca-Cola — New Spin
  • Mozilla Firefox — Refresh
  • Hoosier Lottery — Power Family
  • Broadcast graphics packages for Discovery Channel, TLC, Animal Planet, Food Network and Military Channel

Offices

Where Elastic Pictures is based

2 locations
  • Knoxville office

    Headquarters
    2216 W Blount Avenue, Knoxville, TN 37920, USAKnoxville, Tennessee, United States

    Opened 2017

    About this office

    Overall headquarters housing the studio's primary animation, VFX and post-production suites. The studio relocated to this South Waterfront facility in early 2017.

  • London office

    London, England, United Kingdom

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