Elastic

Elastic is a design and animation studio specializing in main titles, motion graphics and visual storytelling for film, television, streaming and advertising. Founded in Santa Monica in 2008 by Angus Wall and Linda Carlson, it developed as a design-focused sister company to editorial house Rock Paper Scissors and visual effects studio a52. Its work brings together graphic design, typography, animation and live-action imagery to establish the visual character of entertainment properties and commercial campaigns.

Titles and visual storytelling

The studio’s main title portfolio includes Game of Thrones, True Detective, The Man in the High Castle, Westworld, The Crown and Marvel’s Daredevil. Its title work has received multiple Primetime Emmy Awards for Outstanding Main Title Design. Projects range from the gold-melting imagery of The Crown and the liquid-red architectural forms of Daredevil to the fungal macro imagery created for The Last of Us.

Other work includes title sequences for Shōgun and Pachinko, main titles and graphic packaging for Sunny, and graphics and title design for Omnivore. Beyond opening sequences, Elastic produces commercial animation, broadcast graphics, teaser graphics and cinematic trailers, including work for Nike, ESPN and video game productions.

Design and production capabilities

Elastic’s capabilities span creative direction, concept art, brand identity, motion typography, 2D and 3D animation, photorealistic modeling, shading and lighting. Its services also include broadcast packaging, visual brand strategy, UI and HUD concept design, and the integration of live-action footage with computer-generated imagery.

The studio serves entertainment companies, television networks, streaming services, advertisers, brands and game developers. It maintains a Santa Monica headquarters and a New York branch, and operates within the MakeMake creative collective alongside complementary editorial, visual effects, color and production businesses.