Orb Group

Orb Group is an international creative technology and content operations company serving global brands and enterprise media networks. It combines creative production with software, automation and distribution infrastructure to help organizations produce, adapt, manage and deliver content across channels and territories. Its work spans advertising, consumer goods, retail, automotive, entertainment, streaming and television broadcasting.

The company focuses on the operational challenges of producing large volumes of content for different audiences, formats and markets. It describes these challenges as “content drag”: fragmented tools, manual delays and inefficient processes that slow creative delivery. Its approach connects production planning with localization, asset management and distribution rather than treating each stage as an isolated activity.

Production through delivery

Orb Smart Production uses AI-assisted modular planning to capture material that can be adapted across screens, formats and territories. Orb Smart Versioning supports automated adaptation, creative localization and AI voiceover workflows, helping brands maintain consistency while addressing local requirements.

The company also provides workflow optimization consulting, including vendor mapping and content supply-chain process engineering. Its broadcast distribution services cover formatting, quality control, rights clearance and delivery to linear television, streaming and digital video networks. The proprietary Orb1 Platform provides the cloud-based foundation connecting these activities.

Company evolution

Orb Group developed from the combination of creative production business Chimney Group and US media technology company OneVigor. Their merger in late 2019 and early 2020 established Chimney Vigor Group, bringing together production expertise and media management technology. Following the acquisition of AI video intelligence developer Tonik+ in 2021, the group adopted the name Edisen.

In 2024, Edisen sold its traditional scripted film, television post-production and visual effects business to 08INDUSTRIES, which revived The Chimney Pot as an independent operator. The continuing company rebranded globally as Orb Group in May 2025, reflecting its emphasis on content operations, scalable creative production and automated delivery. Its operating network spans North America, Europe and Asia.