Edelman

Edelman is an independent, family-run global communications firm founded in Chicago in 1952. Operating as Daniel J. Edelman, Inc., the company advises businesses and organisations on brand, reputation, communications and marketing across international markets.

Its work spans public relations, earned media, creative strategy, integrated marketing, digital and social communications, public affairs, financial communications, health communications and employee engagement. The firm also supports corporate positioning, executive profiling, crisis preparedness, sustainability strategy, policy communications and internal communications.

Communications and advisory capabilities

Edelman combines creative and media-led programmes with research, analytics and strategic counsel. Its data and intelligence work includes market-sentiment analysis, social listening and measurement, helping clients understand audiences and evaluate communications activity.

Key service areas include:

• Brand and consumer marketing, including storytelling, influencer marketing, brand identity and experiential events
• Corporate and crisis advisory, including risk mitigation, reputation strategy and stakeholder communications
• Media relations and public affairs, including government affairs, policy analysis and regulatory communications
• Data and intelligence services for audience insight, measurement and market analysis

The firm works across technology, healthcare and life sciences, consumer packaged goods, financial services, energy and clean technology, food and beverage, automotive and mobility, travel and hospitality, and government and non-profit organisations.

Selected work

Supported campaign credits include Dove’s Campaign for Real Beauty, HP Indonesia’s Street Code, Tourism NT’s ChatNT, UN Women Australia’s #EmpowerMoves, the Ad Council and COVID Collaborative’s US National COVID-19 Vaccine Education Rollout Campaign, eBay’s Endless Runway, and General Mills’ Progresso Soup Drops.

From its early consultancy roots, Edelman expanded internationally through offices opened in New York, Los Angeles and London, helping establish its long-running global communications network. It remains an active private company under the Daniel J. Edelman Holdings structure.