Echo Lima

Echo Lima is an American visual-development and concept-art studio founded by industry veteran Eliott Lilly. It supports entertainment productions and AAA game pipelines with hard-surface design, weapon systems, tactical equipment, vehicles, props and premium cosmetic content. Its work is particularly oriented toward first-person shooters, action titles and science-fiction settings, while also serving film and television entertainment.

Design for playability and production

The studio combines grounded military aesthetics with speculative engineering, focusing on functional mechanical design, silhouette hierarchy and on-screen readability. Its concepts are developed with production constraints and animation requirements in mind, helping clients establish clear, buildable visual direction before downstream asset work begins.

Echo Lima's capabilities span both 2D and 3D visual development, from early sketch ideation and concept modelling to high-fidelity weapon and vehicle design. It also produces modular assets, exploded-view mechanical breakdowns, marketing illustration and promotional key art.

Specialist services

• Modular firearm architecture, weapon attachments, tactical gear and prop design
• Cosmetic skins and weapon blueprints, including theme exploration and inspect-animation storyboards
• Hard-surface visual design and engineering for AAA game production
• First-person-perspective shape language and visual hierarchy
• Concept development for mechanical weapon systems and related assets

The studio operates as a distributed, flexible team led by Lilly, drawing on a curated roster of senior freelance concept artists and 3D designers working on a subcontractor basis. This model enables capacity to scale for concurrent production needs while retaining specialist design leadership.

Echo Lima's credited work includes contributions to Call of Duty: Black Ops 4, Call of Duty: Black Ops Cold War, Call of Duty: Warzone, Call of Duty: Mobile, XDefiant and Last Sentinel. Across these projects, its work has included original firearm concepts, combat gear, vehicles, weapon skins and mechanical concept development.