Easybrain

Easybrain is a mobile game developer and publisher focused on casual, logic, brain-training and puzzle experiences for iOS and Android. Founded in 2016, the company creates free-to-play games designed around accessible play, clear UX and long-term engagement. Its catalogue has surpassed 2.5 billion lifetime downloads across mobile platforms.

The studio’s portfolio spans classic and contemporary puzzle formats, including Sudoku.com, Blockudoku, Nonogram.com, Pixel Art - Color by Number, Art Puzzle, Jigsaw Puzzles, Killer Sudoku, Number Match, Crossword Master and Brick Blast - Ball Breaker. It also develops mobile music-making apps such as Drum Pad Machine and Groovepad, alongside card, board and number-based games.

Product and Publishing Capabilities

Easybrain combines full-cycle game design and development with publishing, product management, performance marketing and programmatic ad-monetization optimization. Its teams use in-house business-intelligence tooling, predictive analytics and machine-learning capabilities to evaluate gameplay hypotheses, support user acquisition and improve product performance over time.

The company’s development pipeline includes Unity and Spine-based 2D animation, alongside VFX and particle-system work. These capabilities support both new releases and live operations for an international mobile audience.

Corporate History

Easybrain became an Embracer Group operating division following an acquisition agreement in 2021. In January 2025, Miniclip SA completed its acquisition of Easybrain from Embracer in a transaction announced in November 2024. Easybrain continues to operate as an independent developer and publisher subsidiary under Miniclip, with its founding management team continuing to lead the business.