East of LA VFX
- Open roles
- 0
- Founded
- 2017
- Employees
- 1-10
- Offices
- 1
About East of LA VFX
East of LA VFX was a boutique visual effects and digital post-production studio based in Burbank, California. Established in 2017, it supplied compositing, visual effects supervision and shot production for feature films, episodic television and commercial advertising. Its commercial studio operations continued through August 2018; its website subsequently remained online as a historical portfolio and personal showcase.
The studio focused on the detailed image work that brings separately photographed and computer-generated elements together. Its capabilities included 2D and 2.5D compositing, multi-pass CG integration, green- and blue-screen extraction, background replacement and environmental set extensions. It also offered digital intermediate and color finishing work.
Supervision and invisible effects
East of LA VFX supported projects from script breakdown and on-set supervision through artist supervision and final shot delivery. Its production-management services included bidding, scheduling and coordinating visual effects work.
Invisible effects formed another substantial part of its offering. These services addressed continuity and production problems through wire and rig removal, boom microphone removal, equipment and crew paint-out, cosmetic cleanup, split screens and prop alterations. The studio also integrated digital elements into live-action plates and replaced backgrounds where practical photography required further treatment.
Its commercial work included green-screen extraction and background replacement for Hotels.com’s Captain Obvious campaign, alongside automotive advertising for Dodge, Mazda and Chevrolet. The studio’s historical presentation also drew on the professional experience of its team, making the distinction between company assignments and individual artists’ earlier work relevant to its history.
Following the end of its commercial operating period, the founder returned to compositing and supervisory positions at other visual effects facilities. The surviving portfolio site documents the boutique’s work and background rather than an ongoing staffed production business.
More about East of LA VFX
Founder and historical collaborators
Richard Servello founded the studio and was identified as its president, head of visual effects and compositing supervisor during its operating history. Historical collaborators included VFX supervisors Martin Hall, Anthony Barcelo and James Gorman, alongside executive producer Pete Guzzo.
Servello graduated from Full Sail University’s Computer Animation program and began his career in advertising and independent film production in the Southeastern United States. He originated the East of LA moniker as a freelance trade name in 2002; the name referred to his Florida origins, approximately 2,500 miles east of Los Angeles.
Production methods and operating model
The studio developed custom internal pipeline tools and proprietary green-screen extraction algorithms intended to preserve fine hair, atmospheric detail, motion blur and depth-of-field defocus under challenging chroma conditions. Its core supervision team worked with contracted digital artists. The company positioned this boutique model around cost efficiency and fast turnaround.
Notable credits
12 creditsOffices
Where East of LA VFX is based
- Burbank, California, United States
Burbank office
Open roles
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