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EA Create

Games & Interactive
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1
Founded
1996
Employees
51-200
Offices
12

About EA Create

EA Create is Electronic Arts’ centralized global creative production, co-development and technical-services division. Operating as an internal EA collective rather than an independent studio, it brings together artists, technicians, sound designers, engineers and animators to support game development across EA Entertainment and EA Sports.

Its work spans the production pipeline, from motion and full-performance capture to character and environment art, audio, visual effects, interface design, rigging and technical-art tooling. The division supports console, PC and mobile development, with specialist teams contributing shared craft expertise and production systems across EA’s portfolio.

Craft capabilities

  • Performance and motion capture: Stage capture, virtual-camera operation, data wrangling, facial-motion retargeting and performance-pipeline development.
  • Digitization and character work: High-resolution facial and body scanning, photogrammetry, character modeling, wardrobe, grooming, texturing and look development.
  • Audio and cinematic production: Sound design, voice-over recording, dialogue editing, Foley, music supervision, spatial mixing and interactive audio implementation.
  • Technical art and tools: Rigging, skinning, blendshapes, procedural art pipelines, bespoke toolsets, engine optimization and cross-discipline engineering.
  • Interface and visual production: UI/UX design, cinematics, narrative animation, virtual production, visual effects and external-development art-direction support.

EA Create’s history traces to the original EA Capture Lab, established at EA Canada in Burnaby in 1996 to support annual sports-game production. Over time, EA expanded its centralized services to encompass a broader range of art, animation, audio, technical and interface disciplines. The modern EA Create identity was developed to unify these distributed craft teams under one global brand architecture.

The division’s work has supported projects including EA Sports FC 24 and FC 25, Apex Legends, Dragon Age: The Veilguard, Battlefield 2042, Battlefield 6, Star Wars Jedi: Survivor, Dead Space (2023), Madden NFL 24 and NFL 25, EA Sports College Football 25, Need for Speed Unbound, NHL 24 and UFC 5.

As a shared internal partner, EA Create helps EA development studios apply specialized production talent, capture technology and technical pipelines across major game franchises.

More about EA Create

Leadership

EA Create’s reported leadership includes Genevieve King as Head of Create, John Meehan as Director of Production, and Chris Baker as Senior Director of Technical Art.

Capture infrastructure

The Burnaby Capture Lab developed from EA’s original 1996 facility into a large motion-capture and digitization space with an aircraft-hangar-scale footprint. The report describes more than 130 motion-tracking cameras, ice-rink padding, high-precision photogrammetry rigs and 22 audio composition suites.

Brand development

EA worked with design agency Burnkit to create the EA Create brand architecture, bringing distributed specialist craft teams together under a unified identity.

Notable credits

15 credits
  • EA Sports FC 24
  • EA Sports FC 25
  • Apex Legends
  • Dragon Age: The Veilguard
  • Battlefield 2042
  • Battlefield 6
  • Star Wars Jedi: Survivor
  • Star Wars Jedi: Fallen Order
  • Dead Space (2023 Remake)
  • Madden NFL 24
  • Madden NFL 25
  • EA Sports College Football 25
  • Need for Speed Unbound
  • NHL 24
  • UFC 5

Offices

Where EA Create is based

12 locations

  • EA Vancouver Main Campus

    4330 Sanderson Way, Burnaby, BC V5G 4X1Burnaby, British Columbia, Canada

    EA Vancouver Main Campus; home of the flagship EA Create Capture Stage, audio composition suites and primary art direction.

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  • EA Edmonton / BioWare Studio

    10423 101 St NW, Edmonton, AB T5H 0E7Edmonton, Alberta, Canada

    EA Edmonton / BioWare Studio, with EA Create art and character-animation work.

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  • EA Montreal Studio

    2200 Stanley St / Place Ville Marie, Montreal, QC H3A 1R6Montreal, Quebec, Canada

    EA Montreal Studio, with EA Create capture, audio and animation functions.

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  • EA Vancouver Urban Campus

    1077 Great Northern Way, Vancouver, BC V6A 4C2Vancouver, British Columbia, Canada

    Opened 2021

    EA Vancouver Urban Campus, a secondary Metro Vancouver production facility opened in 2021.

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  • EA China Studio

    Shanghai, China

    EA China Studio in HKRI Taikoo Hui; supports 3D asset, mobile and co-development art.

  • EA Madrid Studio

    Madrid, Community of Madrid, Spain

    EA Madrid Studio; EA Create localization, UI and audio services.

  • EA Gothenburg Studio

    Gothenburg, Västra Götaland County, Sweden

    EA Gothenburg Studio; EA Create co-development and technical-art support.

  • EA Guildford Campus

    Onslow House, Onslow Street, Guildford GU1 4TNGuildford, England, United Kingdom

    EA Guildford Campus; EA Create UK craft teams support European studios.

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  • EA Austin Studio

    7700 W Parmer Ln, Austin, TX 78729Austin, Texas, United States

    EA Austin Studio, supporting EA Create people practices, audio and art.

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  • EA Los Angeles Studios

    Los Angeles, California, United States

    EA Los Angeles Studios in Chatsworth and Marina del Rey, including an EA Create Capture motion-capture stage and technical-art teams.

  • EA Orlando Campus

    400 S Orange Ave, Orlando, FL 32801Orlando, Florida, United States

    EA Orlando Campus in Creative Village; supports EA Create tools, technology, art and animation.

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  • EA Global Headquarters (EARS)

    209 Redwood Shores Pkwy, Redwood City, CA 94065Redwood City, California, United States

    EA Global Headquarters campus (EARS), with EA Create art, lighting and technical-art leadership.

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