Droga5

Droga5 is a global creative advertising agency working across integrated communications, brand strategy, experience design and business innovation. Founded in New York City in 2006 by David Droga, it develops campaigns and brand experiences that connect commercial objectives with culture and storytelling. Its work spans consumer goods, technology, financial services, entertainment, automotive, fashion, telecommunications and social causes.

The agency combines strategic planning and cultural insights with creative development and production. Its campaign capabilities cover television, film, digital, print, outdoor advertising and social media, alongside video and audio production. Brand assignments include positioning, identity systems and strategy management, while its digital work encompasses content development, influencer activations, customer journeys and performance marketing.

Connecting brands and experiences

Beyond advertising, Droga5 offers business design, growth strategy, experience innovation and product prototyping. These capabilities support work that extends from defining a brand's position to shaping how customers encounter its products and services. Its offering brings together communications, customer experience and business transformation within a broader creative practice.

Accenture acquired Droga5 in April 2019, bringing the agency into Accenture Interactive, subsequently renamed Accenture Song. Within that network, Droga5 combines its creative practice with access to consulting capabilities in data, enterprise technology, commerce and experience innovation. It continues to operate under its own public brand.

International development

Droga5 expanded beyond its New York origins with London in 2013 and Tokyo in 2021. Its development in 2022 included the integration of Irish agency Rothco into Droga5 Dublin and the launch of operations in São Paulo. The Brazilian business expanded through the integration of SOKO in 2024.

The network also grew across Australia and New Zealand when The Monkeys became Droga5 ANZ in December 2024. Together, these developments established a presence across North America, Europe, Asia, Latin America and Australasia, combining new launches with the integration of established regional creative businesses.