Dress Code

Dress Code is an independent creative production studio and animation house based in Brooklyn, New York. Founded in 2007 by filmmakers and designers Andre Andreev and Dan Covert, the company brings together live-action filmmaking, animation, design and post-production for commercial campaigns and original films. Its work spans brand storytelling, motion graphics, mixed-media projects and documentary filmmaking.

The studio began as a multidisciplinary design and motion collective on Manhattan’s Lower East Side before developing into a full-service production company. Its founders first met while studying graphic design at California College of the Arts. That design background informs a practice combining live-action cinematography with bespoke 2D and 3D animation, character animation, cel animation and stop-motion.

From development to finishing

Dress Code’s services extend from research, brand audits and creative development through casting, script support and production management. It produces commercials, branded content, social content, photography, short films and feature films. Animation projects draw on design and illustration alongside a range of animation techniques, while post-production capabilities include editorial, color grading, visual effects, compositing, cleanup and sound.

Its commercial work serves technology, automotive, financial services, consumer goods, fashion, entertainment and cultural organizations. Projects include Rivian’s brand launch films supporting its initial public offering, as well as campaigns and films for Google, Apple, Nike, Oatly, Coca-Cola, IBM and Porsche. The studio also works across product showcases, technology explainers, automotive spots and mixed-media apparel campaigns.

Original filmmaking

Alongside commissioned production, Dress Code makes documentaries and cultural projects exploring designers, artists and visual culture. Its films include I Heart NY, a short documentary featuring Milton Glaser; Font Men, focused on typography; and Dan Covert’s feature documentary Geoff McFetridge: Drawing a Life. Other productions include Emory Douglas: The Art of the Black Panthers, The Lonely Goalkeeper and the animated short Coke Habit. This original filmmaking sits alongside the studio’s commercial production practice.