Draw & Code

Draw & Code is an independent immersive technology studio headquartered in Liverpool, developing augmented reality, virtual reality, mixed reality and location-based interactive experiences. Founded in 2012, it combines creative development, software engineering and physical production for brands, cultural institutions and entertainment properties.

The studio works across mobile AR, browser-based experiences, immersive headsets and installations that connect digital content with physical spaces. Its capabilities include spatial interaction design, real-time content, projection mapping, volumetric capture and connected-play products. Projects range from museum interpretation and heritage storytelling to product launches, live entertainment and interactive brand campaigns.

From concept to installation

Draw & Code supports projects from creative strategy and concept development through technical scoping, software engineering and content production. Its design work encompasses narrative worldbuilding, user experience and spatial interfaces, while its production capabilities include 3D character art, animation and real-time multiplayer programming.

An in-house physical build department translates digital experiences into tangible installations, enclosures and interactive setups. This enables the studio to combine software and content with purpose-built physical elements for exhibitions, attractions and experiential environments. Development spans Unity and Unreal Engine, with work for platforms including Meta Quest and Apple Vision Pro.

Cultural and commercial work

The studio delivered multimedia projection and digital interpretation for National Museums Liverpool’s China’s First Emperor and the Terracotta Warriors exhibition. Other work includes immersive VR heritage experiences for Liverpool Football Club’s museum, educational WebAR for Google’s Pyramids of Meroë, and a spatial album-artwork experience for Sony Music’s Pink Floyd campaign.

Its commercial projects also include mixed-reality product presentation for Toyota and an activation for Mercedes-Benz combining mixed reality, motion-platform VR and mobile AR. Alongside commissioned projects, Draw & Code develops original intellectual property and connected technologies, extending its work into interactive products and experiential platforms.

The studio’s international presence includes an internal research and development division in Malta, supporting immersive prototyping, original technology and European client engagements.