Dragons Group

Dragons Group is an independent creative and digital agency that combines brand strategy, design, social-first content, production, and performance-focused digital work for consumer, lifestyle, healthcare, and pharmaceutical brands. Founded in 2018, the agency develops integrated communications across brand platforms, campaigns, e-commerce, social channels, and live experiences.

Its work spans the full brand journey, from naming, messaging, identity systems, packaging, web design, and product launches through to retail design, point-of-sale materials, and 360-degree campaign development. The team also supports social strategy, organic and paid content, creator partnerships, community management, social listening, trendspotting, and user-generated-content programmes.

Production and digital capability

Dragons Group operates a production practice focused on high-volume digital content and visual storytelling. Its capabilities include:

• 3D and CGI animation, motion design, and end-to-end post-production
• Generative AI video, synthetic imagery workflows, digital twins, and Fake Out of Home activations
• Product texture and sensorial shoots, lifestyle video, and social-first content production
• E-commerce content management for marketplaces and direct-to-consumer platforms, alongside SEO and answer-engine optimisation

The agency has expanded these capabilities through its AI Content Studio, bringing generative tools, 3D motion design, and AI-assisted visual production into campaign development.

Brand experience and specialist communications

In addition to digital work, Dragons Group creates pop-ups, retail activations, launch events, trade-show experiences, festivals, visual merchandising, showrooms, and on-site content capture. Its client work includes campaigns for Cetaphil, SKYN, Danet, Solgar Italia, Callao, and Galderma Switzerland.

Through its integrated Dragons Health division, the agency provides creative and digital communications for healthcare professionals, patients, and consumers in regulated dermatology and pharmaceutical markets. This specialist work is designed for the particular requirements of healthcare and life-sciences communications.

Dragons Group serves sectors including skincare, beauty, FMCG, food and beverage, fashion, lifestyle, hospitality, tourism, healthcare, and pharmaceuticals. The agency is active internationally while maintaining its core creative and production operations in Barcelona and a United States regional presence in New York.