DoodleDirect

DoodleDirect was a British animation production company and visual communications agency based in London. It created animated content for business communications, translating complex corporate ideas, technical systems and policies into accessible visual stories. Its work served both internal audiences and external marketing campaigns, with projects spanning commercial businesses, public bodies and nonprofit organisations.

Animation for business communication

The studio’s internal communications work covered staff training, workforce motivation and change management. These productions helped organisations explain procedures, communicate organisational changes and present information to employees. Its external marketing work included product explainers, brand storytelling and videos intended to support customer acquisition.

DoodleDirect worked across whiteboard animation, 2D motion graphics, 3D character animation, kinetic typography and animated infographics. This range supported different communication needs, from explaining a technical service to presenting data or illustrating a corporate message. Its portfolio included educational, promotional and operational subjects rather than a single entertainment genre.

Creative development and production

The agency offered a production service encompassing creative concepts and scriptwriting, custom storyboards, illustration, character design and animation. Voiceover sourcing and recording, sound design, editing and final formatting formed part of its service offering. Alongside commissions from end clients, it provided white-label animation production for advertising and public relations agencies.

Its work reached sectors including automotive, financial services, real estate, healthcare, technology, hospitality and higher education. Public-sector and nonprofit assignments included regulatory education and public health communication, while commercial projects addressed subjects such as customer retention, banking procedures, energy data infrastructure and managed IT services.

DoodleDirect operated through Animaco Ltd, incorporated in March 2015. The business subsequently entered creditors’ voluntary liquidation in September 2019, and its legal operating company was dissolved in September 2021. Its former website is no longer an active studio site.